11 Fresh & Fruity Perfumes Trending For Summer 2024

There are plenty of new summer fragrances claiming to have captured sunshine in a bottle; think refreshing bursts of citrus, breezy white florals, coconutty sunscreen and hints of ocean air. A single spritz of the right perfume can recover happy memories of summers past: Olfactory recognition is a very powerful part of our brains and research has shown that sense of smell is closely linked to memory. Even if you’re staying close to home this summer, the right scent can make you feel like you’re jetting off to the Mediterranean (gelato dripping down your hands is optional).