The BoF Podcast | Jerry Lorenzo at the Moment of Worry of God
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Background:
Jerry Lorenzo, the founding father of Worry of God, desires to put together his model an aspirational-yet-attainable vacation spot for shoppers, and redefine what’s considered luxurious. Type, he stated, will have to be “equally comfortable as it is elegant.”
It’s a mindset he interprets throughout Worry of God’s merchandise, from its Necessities sub-brand, which sells pieces priced as little as $40, to the items that can seem at the runway on Apr. 19, when the logo is about to offer its upcoming assortment in a display on the Hollywood Bowl in Los Angeles.
This future on The BoF Podcast, Lorenzo speaks with BoF’s editor-at-large Tim Blanks in a dialog at BoF VOICES 2022 about how the logo is pushing the bounds of what’s thought to be luxurious these days.
“It’s luxury in a sense that you can see yourself in it,” stated Lorenzo. “It’s aspirational in that sense, but it’s not a fantasy that is out of reach.”
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Key Insights:
- Lorenzo stated Worry of God was once born out of his personal sartorial wants. “When I started the brand, I was really just creating pieces that were missing from the marketplace that I selfishly wanted,” says Lorenzo. “I assumed that others felt the same way.”
- Even now, Lorenzo says that his hour continues to grant path for the place he’ll shoot Worry of God. Worry of God Necessities Children, as an example, was once impressed through his personal youngsters, and he created a ladies’s series later perceptible his spouse thieve his blazer. “Our brand is evolving authentically with… desires and envisions that I have,” he stated.
- Atmosphere is massively noteceable for Lorenzo, which is mirrored within the model’s pristine Los Angeles-based flagship bundle. “Our intention is that when you come into the environment, there’s a shift that happens and we want to bring you into a space that’s beyond just the environment,” he says.
- For Lorenzo, American luxurious these days is rooted within the thought of liberty. “It’s having the freedom to wear what you want when you want to wear it, and having the freedom to put on something that frees you up mentally and spiritually so that you could be the best version of yourself.”
- The closing purpose with Worry of God, Lorenzo stated, is to develop garments that extreme and build taste that transcends generation. “We’re hoping to build a brand that is sustainable in the sense that we’ll always be around and that we’re creating a product that you hold on to and that you want to keep, not a product that you want to sell or flip,” he stated.
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