Jennifer Lopez x Intimissimi’s ‘That is Me… Now’ Underwear Assortment

In a momentous collaboration, Italian intimates logo Intimissimi and global icon Jennifer Lopez have unveiled their original foundation — a co-designed tablet assortment titled “This is Me… Now.”

Available today, this exquisite lingerie line marries Intimissimi’s confident constancy to feature with Lopez’ unique taste. Impressed via her approaching magazine, That is Me… Now, the gathering encapsulates a story of evolution, self-reflection, and embracing one’s true self.

This ingenious partnership commenced with Lopez serving as the face of Intimissimi’s SS23 collection. Now, it has developed right into a pristine bankruptcy with the “This is Me… Now” tablet assortment. The gathering artfully weaves topics of enlargement and inside power into its cloth, reflecting the essence of recent sophistication and empowerment.

The identify of the gathering aptly mirrors Lopez’ deeply transformative move of private construction, the place she explores her true self. This shared optic has manifested in a field of undies that harmoniously intertwines sensuality and style intrinsic to girls.

Crafted with meticulous offer, the gathering boasts intricately embroidered main points and top rate fabrics corresponding to silk materials and delicate laces, promising a sensory enjoy like incorrect alternative. Significantly, Lopez has added a personalized effect to the gathering with the inclusion of a graceful hummingbird, symbolizing success, resilience, and colourful power.

The colour palette, that includes dull, champagne, and jade inexperienced, supplies choices for all personal tastes. Twilight exudes vintage attract, champagne indicates refinement, and jade inexperienced, pricey to Lopez’ middle, provides a daring, statement-making selection.

What units this partnership aside is the mixing of Lopez’ then magazine into the marketing campaign. This holistic means unites model, song, and empowerment into one narrative, previewing her pristine magazine inside the marketing campaign, making a really distinctive enjoy.

Underneath the ingenious route of Riccardo Ruini, the marketing campaign artfully captures the essence of ladies’s intimacy in a dreamlike environment. It trade in an intimate point of view at the pivotal function of undies in empowering girls to really feel distant and lovely.

Jennifer Lopez and Intimissimi have shared their aspiration to form a one-of-a-kind undies layout. The singer emphasizes, “American creativity meets Italian design with a passion to craft something truly unique.”

Spotting the utility of the worldwide marketing campaign, Intimissimi has orchestrated an unique match throughout choose issues of sale in diverse nations. The function is to generate buzz and engagement from influential voices around the globe.

Because the marketing campaign unfolds, people are invited to embody a move of empowerment and partake in a party of recent femininity. “This is Me… Now” is more than just lingerie; it’s a mirrored image of a lady’s inside power and authenticity, dropped at past during the artwork of Italian design.