Seán McGirr Alexander McQueen Teaser Marketing campaign Fall 2024

Ever since Seán McGirr was once introduced as Alexander McQueen’s inventive director again in October 2023, the momentum and buildup to his debut assortment has been massive. The highly-anticipated unveiling will whip playground Saturday March 2 throughout Paris Fashion Week. Till nearest, now we have ourselves a preview of McGirr’s optic for the British type label within the mode of a line of Tommy Malekoff-shot photographs (in addition to a revised logo). Artwork directed by means of Edward Quarmby, the Dublin-born clothier faucets fashions and pals of the home Debra Shaw and Frankie Rayder. Shot among the barren region, on location inside of an historical pine jungle, the fashions roam the rugged terrain in McGirr’s designs and don plastic toy mask which might be a nod to the McQueen heritage.

Learn beneath the reactions of theFashionSpot’s discussion board individuals:

“I wanted him to bring back the dark and gritty vibe from the 90s so I’m digging this a lot. Perfect casting with Debra. Looking forward to the show.” [Marc10]

“I love the idea of that broken glass dress. I like the direction. And that redrawn logo is very beautiful. Let’s hope this guy gets time.” [Norden]

“Good theme with the forest, A lot to explore. The dress is nice, and so is the suit.” [Alquimista]

“Need to see the first collection to really get a feel for the direction! These teaser images leave me curious. Certain aspects of this could be good. Enlisting Debra was a good move along with the nods to the tartan and the skull etc. However, those shoes.. the tailoring or lack there of and those cheap-looking masks are not sitting well with me. Hoping this is all tied together for a better first showing!” [mteb123]

“Something about the previews gives me Alexander McQueen x H&M vibes and I don’t know why.” [The Byronic Boy]

“I like the idea of the forest and setting and the way it is shot but what are those shoes, and the tartan dress looks cheap like it’s from SHEIN or at best Mango but certainly not where McQueen should be headed. I am still interested in seeing a collection but hope it doesn’t go off the rails.” [reese06]

See extra from Seán McGirr’s McQueen preview and fasten the dialog on theFashionSpot boards, here.