Hailey Bieber for YSL Beauty’s Libre Flowers & Flames

YSL Beauty just announced a fiery new chapter for their iconic Libre fragrance, Libre Flowers & Flames, and it’s fronted by none other than style and beauty icon Hailey Bieber. This isn’t your average fragrance project, though. This is a full-fledged artistic expression celebrating freedom, empowerment, and the strength that blooms in the face of challenges.

Hailey Bieber steps into the spotlight as the first of four “Libre Voices” to be revealed. The series, aptly titled “Burn to Bloom,” is a sizzling tribute to the Libre spirit — a woman who embraces her contradictions, pushes boundaries, and defines her own truth. Shot by renowned photographer Tyler Mitchell, the project portrays Bieber perched atop a stunning architectural marvel in Los Angeles, a city where dreams take flight. Her confidence and self-assuredness are palpable, perfectly capturing the essence of Libre Flowers & Flames.

“I’m excited to be one of the women representing this generation and to be a part of this project during such a special time in my life,” says Bieber. “This project allows us to show the strengths in self-ownership, confidence, and diversity, and I am very happy to be a part of it.”

But the Rhode founder is not going it alone. Three more powerhouse women will be unveiled in the coming weeks, each adding their own unique voice and story to the series. Together, they represent a new generation, a force to be reckoned with, and a testament to the power of embracing your individuality.

Let’s talk about the fragrance itself. Libre Flowers & Flames is a sun-drenched explosion of floral notes. Imagine a creamy, tropical coco-palm accord mingling with the radiant spiciness of a desert lily. A touch of orange blossom adds a hint of sweetness, while a rich vanilla base ensures this scent leaves a lasting impression. It’s a fragrance as bold and captivating as the women who wear it.

Libre Flowers & Flames is available now at YSLBeautyUS.com and select retailers, priced from $35 for a travel-size bottle to $165 for the largest size.

So, the question that remains is: are you ready to burn bright and bloom beautifully? Grab your bottle of Libre Flowers & Flames and embrace your inner fire. The world awaits.