Gucci Marketing campaign Stars Halle Bailey, Hanni, and Julia Garner Communicate Non-public Taste
Halle Bailey, Hanni, and Julia Garner starring in a Gucci marketing campaign in combination used to be for sure a amaze on my 2023 style bingo card, however remarkable however. For the relaunch of the Horsebit 1955, the Italian space tapped the surprising trio of zeitgeisty stars (Bailey will play games Ariel in Disney’s live-action remake of The Minute Mermaid; Hanni, a Gucci world emblem ambassador, plans to put together her Lollapalooza debut with the Okay-pop lady crew NewJeans; and Ozark’s Garner, who closing mimicked Anna Delvey’s hilariously abnormal pronunciation in Inventing Anna, is reportedly keeping her “fingers crossed” for the Madonna biopic) to style the long-lasting accent.
An archival symbol of a leather-based Gucci bag from 1955 that includes the Horsebit {hardware}.
To the uninitiated, the Horsebit 1955 may endure a powerful resemblance to the preliminary design from six many years in the past, presented in 1955, two years nearest the {hardware} seemed within the emblem’s collections. In truth, the reimagined model options the similar equestrian-inspired steel property, and used to be first offered on the Capitoline Museums all over Gucci’s cruise 2020 display. Simply discoverable via its archival brand, the eternally coveted, celebrity-loved bag nonetheless options the trademark double ring and bar, an ode to horseback using—in particular, the snaffle on a horse’s bridle—a favourite passion amongst Gucci consumers from the get-go (as a result of, the ’50s). Now, the Horsebit is featured on a plenty of prints and equipment from the home, together with its well-known loafers. Regardless that the Horsebit 1955 honors Gucci codes, the unedited iteration is available in a field of silhouettes (assume: a dome-shaped top-handle), in addition to sizes, colours, and fabrics for a “choose your own adventure” form of styling enjoy.
In a pristine marketing campaign shot via Mert & Marcus, premiering completely on ELLE.com, Bailey, Hanni, and Garner, who’s additionally one of the faces of Gucci Guilty, staff up for an intimate portrait layout the place they each and every pose with the Horsebit in their very own distinctive approach, bringing the while firmly into the prevailing, as 3 girls who’re these days proudly owning their respective gardens. With that during thoughts, forward of the marketing campaign settingup, we requested the trio: How do you in finding your own taste? Store scrolling to determine why Bailey values sympathy, Hanni likes to experiment, and Garner seems to her grandmother.
Hanni, Julia Garner, and Halle Bailey attend Gucci’s fall/iciness 2023 display.
Halle Bailey
“I’ve always looked up to my big sister, Chloe, for style inspiration. To me, comfort is important, but I also want to feel a little sexy when I dress up. The key is to find pieces that feel genuine and reflect your personality.”
Hanni
“At the moment, I love to experiment with different styles—it’s a great way to have fun expressing yourself. The most important thing is that I feel comfortable and confident in a look.”
Julia Garner
“My grandmother is my style icon. Her generation dressed up, and I love that. I’ve found my style by leaning into the fun of clothing. I feel most confident in classics, but it always needs to have a little edge.”
Keep tabs on Halle Bailey, Hanni, and Julia Garner in Gucci’s pristine marketing campaign video, under:
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Deputy Scribbler
Claire Stern is the Deputy Scribbler of ELLE.com. Up to now, she served as Scribbler at Bergdorf Goodman. Her pursuits come with style, meals, go, song, Peloton, and The Hills—no longer essentially in that layout. She impaired to have a Harriet the Undercover agent pocket book and isn’t abash to confess it.
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