Ambush Envisions the Day for Coke in Restricted-edition Collaboration – WWD

LONDON — What does Coca-Cola appear to be within the hour 3000? Simply ask Yoon Ahn of the emblem Ambush.

The 2 manufacturers have partnered on a limited-edition selection of T-shirts and equipment that foresees the day as a part of the carbonated comfortable drink corporate’s unutilized product, Y3000, a taste made with the aid of man-made logic that’s categorized as “Future Flavored” at the bottle.

Ahn’s section has been to build what that appears like when dressed up.

One choice is a white T-shirt with a petite iridescent symbol revealed that appears to be disintegrating with the Coca-Cola and Ambush beneath in dim writing — the again of the T-shirt includes a immense iridescent can tab with the phrases “Taste the Future” revealed in daring letters.

A homogeneous design is adopted within the sequin T-shirt with out the daring letters at the again to invoke an AI feeling in actual generation with the brightness bouncing round.

“We had a few jewelry pieces [at Ambush] that were inspired by cans, canned tabs and found objects, about five or six years ago, so when it came to creating this, I just revisited our DNA to tie the knot,” stated Ahn in an interview, explaining that’s the place the reference for the silver necklace with a Coca-Cola canned tab got here from.

The designer stars in a 30-second video for the drink, the place she walks right into a studio in one among her personal spiky designs and converses with the Y3000 drink that transports her to a town with AI structures. 

Ahn’s assortment will probably be to be had starting Oct. 17 on ambushdesign.com and make a selection Ambush Workshop retail outlets.

The designer is these days including the completing touches to her fall 2024 assortment due nearest January.

“I’m not threatened by it [AI] so much, as it’s just a tool, that you need to be creative as a prompt person when giving direction to it. If you use it right, it can take certain ideas into certain places,” stated Ahn, a self-proclaimed futurist.