Archival Platform Heristoria Faucets Fred for First Logo-centric Tablet – WWD

TIME CAPSULE: Jeweler Fred is the primary model to get a devoted pill with LVMH Moët Hennessy Louis Vuitton’s platform for archival and historical pieces Heristoria.

The “A Touch of Fred” pill will probably be on to be had on the jeweler’s Paris flagship bundle on Rue de l. a. Paix creation Thursday, and at the Heristoria web page from Friday.

Opting for Fred for this primary single-house pill was once a nod to the jeweler changing into the primary home to hyperlink up with the archive platform and “enables us to illuminate moments of happiness past, present and future” via sharing pieces from its archives, mentioned Heristoria leading government officer Gérosine Henriot.

Highlights of the 15-piece variety are designs from the famed Drive 10 form; a golf-themed silk shawl, nodding to the original novice festival initiated via Fred Samuel’s eldest son Henri Samuel in 1981, and two designs from 1998, a diamond-studded “Mouvementée” gold ring and a geometrical pearl, sapphire and diamond “Inca” bracelet.

Costs will area from 170 euros for the headscarf to twenty,000 euros for the Inca bracelet.

Designs equivalent to a Seventies necklace with a sculptural mouth from a collaboration with French artist Miroslav Brozek and a “Concorde” brooch nodding to the supersonic aircraft imagined via sculptor Roger Bezombes had been integrated in previous Heristoria chapters.

In the meantime, Fred is doubling unwell on its historical past with a 2d appearing of its “Fred, Jeweler Creator since 1936” retrospective. Then Paris in 2022, the exhibition is on at Seoul’s Alt.1 Hyundai artwork gallery till Dec. 25, with 300 jewels and items, in addition to greater than 200 archival paperwork, together with loans from personal collections.

Day the nearest brand-centric pill remains to be below wraps, Heristoria’s fourth bankruptcy, below the theme “The Art of Gifting,” will loose at London’s Cadogan Resort from Nov. 29.