Balenciaga’s Brandnew Equipment? Erewhon Grocery Luggage and Espresso Cups – WWD
Unorthodox equipment took Balenciaga‘s actual runway via typhoon. On Saturday, the haute couture label introduced its fall 2024 assortment to a line of stars together with Nicole Kidman, Kim Kardashian and Salma Hayek, previewing its actual collaboration with Erewhon.
Based in 1966, Erewhon has won a buzzy following for its dear natural fare, cultivating a star fanbase that comes with Lily-Rose Depp, Elizabeth Olsen and Miley Cyrus. The grocery store chain has even teamed up with the likes of Hailey Bieber and Bella Hadid, liberating $20 smoothies that spawned TikTok crazes.
Kim Kardashian carries an Erewhon grocery bag at Balenciaga’s fall 2024 display on Dec. 2 in Los Angeles.
Gilbert Flores for WWD
Balenciaga’s most up-to-date display, which took playground within the upscale community of Windsor Sq., parodies Los Angeles’ famous person tradition, making velour tracksuits, Cardi B, and of course, Erewhon, its number one co-stars.
Fashions and visitors similar brandished Balenciaga-branded espresso cups and H2O bottles along side Erewhon equipment. “This is my purse for today, this is what Demna wanted me to carry, a little Erewhon Balenciaga bag with flowers, so I’m going to give him the flowers when it’s done,” Kardashian instructed WWD in connection with the label’s inventive director.
Type walks the runway at Balenciaga’s fall 2024 display on Dec. 2 in Los Angeles.
Katie Jones for WWD
Demna’s tenure at Balenciaga has been marked via a line of tongue-in-cheek stunts, having fashions trudge via dust all through a 2022 show and spoofing political advertisements within the emblem’s spring 2020 marketing campaign
Balenciaga’s Erewhon push traces up with the loose of a collaborative assortment. Products contains hoodies, tees, hats and tote luggage, in addition to a charcoal-infused juice. The ultimate can best be bought at Erewhon shops from now via Dec. 9.
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