Blake Lively Blooms in Burberry Coat on ‘It Ends With Us’ Press Tour

Blake Lively continued to embrace her flower power era while doing press for her new film “It Ends With Us” on Friday in London. The actress has been wearing flowers throughout the press tour for the film, paying homage to the character she plays in the adaptation of Colleen Hoover’s 2016 book.

While out in London following the film’s premiere in the United Kingdom on Thursday, Lively was spotted wearing the daisy cutout suede trenchcoat in Heron. The garment featured sharp lapels and a daisy floral motif down the long sleeves, bodice and base of the trenchcoat.

Along with the trenchcoat, Lively wore a pair of black and white patterned heels with glittering embellishments. She added more sparkle to her ensemble with statement earrings and a necklace.

Lively’s latest floral ensemble comes following the London premiere of “It Ends With Us,” where the actress wore a shimmering floral dress. For the occasion, Lively wore a strapless gown from Tamara Ralph’s fall 2024 couture collection.

The gown featured crystallized mesh and appliqué florals. Along with the botanical gown, Lively wore a dramatic feathered overcoat, and paired her red carpet premiere ensemble with Christian Louboutin pumps and a Judith Leiber rose clutch.

For the last severals weeks she’s been promoting “It Ends With Us,” Lively has donned several botanical-inspired looks evocative not only of the summertime season, but also of her latest leading role. In “It Ends With Us,” Lively’s character owns a floral shop.

“It Ends With Us,” based on Colleen Hoover’s 2016 book of the same name, follows Lily Bloom (Lively) on a journey to rebuild her life following a traumatic childhood. But after she meets and starts a relationship with Ryle (Justin Baldoni), Lily begins to see sides of him that remind her of her parents’ abusive relationship. The film debuts in theaters Friday.