Brunello Cucinelli Spring 2024 Menswear Assortment

Requested how he feels about being referred to as some of the usual bearers of the stealth-wealth-normcore ignited via HBO’s Succession, Brunello Cucinelli sounded unfazed. “Fashion is like a pendulum, it goes back and forth every decade or so,” he mentioned at his spring presentation. “Now the spotlight is on us, but we’ve always stayed put, out style has never budged. It’s fashion that has actually caught up with us.”

Spring used to be every other bankruptcy within the Cucinelli playbook of ‘staying the same while always slightly adjusting to changes.’ It’s a mindset that has served him neatly. “I’m happy that finally the idea of being well dressed, with no logos and less showing off, isn’t anathema anymore.” Cue a set that used to be Cucinelli-esque via and thru: comfortable in perspective however soignée, cushy in proportions however neat in scale down, with plethora of flexible, deceptively low-key tailoring.

This season, high-end herbal materials had been reasonably extra textured; graceful, unobtrusive paisley prints had been additionally offered on light-cotton vintage shirts. The palette of neutrals this is one among Cucinelli’s logos used to be additional loosen up via affectionate pastel tones; the similar mild really feel used to be additionally visual on aimless items, handled with equivalent sartorial diversion.

Cucinelli is also dismissive of being a part of the ‘quiet luxury club,’ but he may just rightly be granted honorary club. The evidence is that he isn’t willing at the guarantee ‘luxury.’ He prefers ‘quality.’