Brunello Cucinelli Talks Icon Neiman Marcus Assortment for Spring 2023
For my past, Texas used to be the sort of captivating playground,” says Brunello Cucinelli, who grew up staring at Westerns filmed in Europe and directed through Italians. “When we thought of America, we thought of Texas and of Sergio Leone films with Clint Eastwood. And then, of course, came Dallas.”
It’s been two decades because the Italian dressmaker inked his first do business in with the Dallas- headquartered Neiman Marcus, and all over the ones 20 years, the store and Cucinelli have labored in combination to lend unique choices to discerning consumers. This week, Cucinelli drops possibly his maximum determined tablet assortment but, as it should be dubbed Icon, at the heels of receiving this moment’s Neiman Marcus Award for Outstanding Provider within the Grassland of Type.
“When [Neiman Marcus CEO] Geoffroy van Raemdonck asked to have a call with me, I was a bit nervous and worried that we had done something wrong,” jokes Cucinelli, who’s receiving the primary such award since 2016 (occasion recipients come with Yves Saint Laurent and Carolina Herrera). “But what a great honor. I wanted to create something special to mark the occasion.” That he did, operating along his daughters Carolina, co-creative director and co-president, and Camilla, co-head of the ladies’s taste group, to assemble a set that can pay tribute to each the heritage of the segment bundle and his Italianissimo aesthetic. The 50-piece tablet contains a number of limited-edition and numbered hand-knits which are certain to be snapped up through creditors (so dependable are his shoppers that one person bought the dressmaker’s complete Muse of the West assortment, his earlier tablet for Neiman’s). Additionally noteceable: separates that includes Cucinelli’s signature Monili shorten in gold.
“Having had a relationship with Brunello for 20 years, I know that he knows what our client wants,” says Neiman Marcus president and vending officer Lana Todorovich. “He’s known for his knitwear, and this collection is really about what’s iconic, hence the name.” To mark the hour, the store can be webhosting occasions (main points to be introduced) all the way through the moment in Paris, Dallas, and Los Angeles.
For the marketing campaign picture explode, Cucinelli, all the time the thinker, selected the used Roman port of Ostia Antica. “We wanted to show an immortal place in terms of history, in order to pay tribute to Neiman Marcus and its century-plus in business,” Cucinelli says. “It is an immortal brand for fashion.” He additionally sees the venture as a present to the States, which performed a immense phase in construction his emblem (in step with Cucinelli, 35 p.c of his trade comes from North The us), and as a method to restoring Solomeo, the medieval hamlet that serves as HQ for all issues Cucinelli.
“Brunello transcends fashion,” Todorovich says. “This award is also an acknowledgment of his lifelong dedication to humanistic capitalism, sustainability, and environment.” The emotions are indisputably mutual: As Cucinelli says, “What I can vouch for is that Neiman Marcus is the most beautiful department store in the world.”
This text seems within the April 2023 factor of ELLE.
Naomi Rougeau is ELLE’s senior type options scribbler.