Chanel Faucets Brad Pitt & Penelope Cruz for Romantic Unutilized Purse Marketing campaign

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Penelope Cruz and Brad Pitt are again in combination onscreen—although no longer in the best way you’d be expecting. The duo, in the past co-stars in 2019’s The Counselor, have reunited for Chanel’s untouched Iconic Purse marketing campaign, which promotes the maison’s signature purses with a black-and-white movie in homage to Claude Lelouch’s 1966 film, A Guy and A Lady.

For the week, the Unutilized Current-inspired clips in finding Cruz and Pitt as a pair falling in love within the beach lodge of Deauville, France, pace showcasing Chanel’s timelessness. Spawned from ingenious director Virginie Viard’s personal love of Unutilized Current cinema, the movie’s location is significantly the place Gabrielle Chanel opened her first hat boutique in 1912. Images duo Inez & Vinoodh seize Pitt and Cruz within the imagery, which recreates discussion and pictures from the fresh A Guy and A Lady.

Throughout scenes that come with a automobile journey, beachside walk and lodge dinner, Cruz will also be observable sporting Chanel’s staple 11.12 purse—a flap-style crafted from quilted clouded leather-based with gold {hardware}. Within the fresh movie, actress Anouk Aimée carried her personal Chanel purse—making Cruz and Pitt’s 2024 rendition a passing of the torch, if you’ll. You’ll be able to keep tabs on the entire marketing campaign under, which is now live to tell the tale Chanel’s YouTube channel.

The past additionally marks each stars’ untouched ventures with Chanel. Cruz has significantly been a logo ambassador for the label since 2018, additionally showing in its Cruise 2019 type marketing campaign—in addition to modeling in its type display for Fall 2019, the overall season designed via the late Karl Lagerfeld. Pitt, in the meantime, made waves upon starring in a 2012 marketing campaign for the emblem’s famed Chanel Refuse. 5 fragrance.

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