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Chioma Nnadi is British Trend’s Unutilized Head of Editorial Content material – WWD

LONDON – Chioma Nnadi has been named British Vogue’s head of editorial content material, taking on obligations from Edward Enninful.

As WWD reported over the weekend, Nnadi was once stated to be the frontrunner for the submit.

Not like her predecessor Enninful, Nnadi won’t reserve the identify of writer in important. In lieu, as head of editorial content material, she is going to glance nearest the day by day operating of the booklet, mirroring the status in any respect of Condé Nast’s titles. 

The total editorial route of Vogue is about through Condé Nast world important content material officer and Vogue writer in important Anna Wintour, who has solidified her dominance over the corporate’s editorial operations over the terminating few years.

“Chioma is beloved among her colleagues at Vogue, and is an editor and writer with an impeccable reputation — both here and in the fashion industry at large. I’m so grateful to Edward Enninful for everything he’s accomplished at British Vogue, and we’re all looking forward to a productive and creative relationship with him in his new role,” Wintour stated in a observation. 

“I can’t think of a more worthy person to follow in his footsteps than Chioma, who has proven herself adept at speaking to our digital audience and has found ways to extend Vogue’s reach, authority, and influence across all of our platforms. She is passionate about fashion, music and culture, and I couldn’t be happier that she will be leading our editorial and creative teams in London,” she added.

Enninful, who can be taking up two unutilized roles at Condé Nast, stated he was once extremely joyful about Chioma’s appointment: “She is a brilliant and unique talent with real vision, who will take the publication to ever greater heights.”

Nnadi, whose folks are of Nigerian and Swiss German, is a Trend veteran. She first joined the identify in 2010 as a essayist, primarily based in Unutilized York. She nearest changed into style information director, and maximum lately assumed the position of writer of, the place she was once charged with directing virtual content material.

“I’m beyond excited and honored to have been appointed as British Vogue’s head of editorial content. As someone who was born and raised in London, the energy of the city—its boundary-pushing style and creative scene—has shaped the way I look at the world,” Nnadi stated.

“Now, more than ever, it feels like a moment to look beyond borders while also celebrating the broad scope of what it means to be British. I’m looking forward to engaging a loyal and inspired digital community that is energized by our access, point of view, and storytelling,” she added.

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