Christiane Pendarvis Named Co-CEO of Tracee Ellis Ross’ Trend Good looks – WWD

Christiane Pendarvis has been named co-chief government officer of Trend Beauty.

She stocks the name with emblem founder Tracee Ellis Ross, co-CEO and majority proprietor. In conjunction with emblem president Rachel Jonas Gilman, Pendarvis “will drive strategy to help further scale Pattern Beauty,” consistent with the corporate.

“To be able to attract somebody of Christiane’s gravitas and business building caliber is precisely what Pattern Beauty needs in order to continue executing on my vision for it to become the preeminent leader in the curly, coily, and tight textured hair category,” stated Ross in a observation. “I am thrilled to welcome her to the Pattern Beauty family and look forward to her working closely with us for many years to come.” 

Pendarvis used to be in the past co-president of Rihanna’s Savage X Fenty. She’s had greater than 25 years of revel in in important direct-to-consumer and omnichannel retail companies, operating in retail basic control and vending for Used Military and Victoria’s Undercover. “Known for her ability to translate insights into business strategies, she has extensive strategic planning, assortment development, digital commerce, and retail operations experience and has driven large-scale technology infrastructure projects,” famous Trend Good looks.

Pointing to how Trend Good looks “fearlessly celebrates Black beauty in all its forms,” Pendarvis stated, “Tracee, Rachel Gilman, and the entire Pattern Beauty team have built a brand with superior quality products. Their unique understanding of the specific hair care needs of their customers is the reason why the brand has such high customer loyalty and engagement. I’m excited to be a part of Pattern Beauty’s continued growth and expansion.”

Introduced via Ross in 2019 after the actress saw white space in the beauty industry — operating with California-based emblem incubator Seashore Space Crew — Trend Good looks’s hair merchandise had been offered direct-to-consumer at patternbeauty.com and completely at Ulta Good looks prior to increasing into Sephora U.S. and Canada in 2021 and into Boots within the U.Ok. in 2022. This life the emblem offered its first tool, a blow dryer. Trend Good looks is now discovered at 10 outlets globally, with greater than 50 conserve retaining gadgets to scrub, taste, deal with and warmth all hair varieties.