Colorful Eyeliner Makeup Trend To Try, New Products

While I eventually traded my grassy pencil for an inky felt-tip liner (the cat-eye look had me in a chokehold from 2012 to 2017), I found my way back to colorful liners — and dare I say, they’re back and better than ever, thanks to a slew of new launches that made a splash this summer. “I’ve always been drawn to the transformative power of eyeliner. I love that it instantly intensifies my eyes,” says Sheena Zadeh, founder of Kosas, whose newest gel eyeliner comes in fun shades like soft lilac and deep aqua. “Eyes are my favorite feature because of their power to reveal so much. I love that eyeliner can elongate, shape, and exaggerate the beauty of the eye.”