Dior Indicators Skateboarder Aurélien Giraud as Logo Ambassador

SK8ER BOI: Dior is beefing up the ranks of its emblem ambassadors with another Olympic hopeful. The French luxurious emblem stated Wednesday it has signed champion skateboarder Aurélien Giraud, who’s vying to whisk house a gold medal on the Paris Olympics.

“Audacious, creative and spontaneous, the multi award-winning world champion — and contender for the Olympic Games Paris 2024 — henceforth embodies the spirit of Dior style, where sportswear, heritage and reinvention converge,” the logo stated in a observation.

The 26-year-old from Lyon, who began skateboarding on the pace of 4, was once international champion in 2022 and got here 6th on the Tokyo 2020 Video games, which marked skateboarding’s Olympic debut.

“I was really, really disappointed. I had started off really well and finished first in the qualifications round. I was all set to win gold and unfortunately, I didn’t do well in my final. An old knee injury caught up with me, so we’ve made sure the same thing doesn’t happen again in Paris in order to win the gold, ideally, but at the minimum walk away with a medal. That’s the goal,” Giraud instructed WWD forward of the Dior males’s display in Paris in January.  

Dressed in a shearling-lined bomber jacket, white turtleneck sweatshirt and dishevelled denims, he stated he was once an established fan of Dior menswear fashion designer Kim Jones. “To me, Dior represents French elegance,” he stated. “Kim Jones is doing an insane job. I’m a huge fan of everything he does and what it represents. It’s long been my favorite luxury brand.”

Era Giraud enjoys bringing some swag to the skate terrain, he’s realized to stability mode and serve as. “It’s important to feel good and to give a glimpse of your personality,” he stated. “But growing up, knowing what I know now, I would opt for a mix between comfort and style.”

Don’t be expecting him to rock a couple of Dior’s tremendous chunky Skater B9S footwear at the task. Giraud’s sponsor in that area is skateboard sneakers specialist Etnies. Throughout the Video games, he’s going to put on the legit uniforms designed by Stéphane Ashpool and manufactured by way of French athleticwear emblem Le Coq Sportif.

Nonetheless, he has plethora of moment to construct a observation between now and the outlet rite on July 26, when the French groups will advance out dressed in Berluti, which like Dior is owned by way of luxurious conglomerate LVMH Moët Hennessy Louis Vuitton.

Up upcoming is the Paris leg of the Boulevard League Skateboarding excursion on Feb. 24.

“Then I head to Dubai in early March, then Shanghai in May and Budapest in June and after that, the Olympics,” stated Giraud, who’s these days ranked 3rd within the Olympic International Skateboarding Scores maintained by way of International Skate, the governing frame for skateboarding and curler sports activities.

Era the qualifying length ends on June 23, he was once assured of constructing the short. Within the interim, he’ll center of attention on nutritious his decrease frame for festival.

“Our physical training focuses on muscle strengthening. We strengthen the ankles in order to limit injuries. Finally, we strengthen the legs as much as possible. We also do a lot of core training, but we don’t really do much on the pectoral area because it’s not useful in our sport, and it can even be restrictive,” Giraud defined.

The skateboarder joins surfer Kauli Vaast, gymnast Mélanie de Jesus dos Santos and wheelchair tennis participant Pauline Déroulède a number of the ranks of athletes recruited by way of Dior within the run-up to the Paris 2024 Olympic and Paralympic Games.