Discussion board Contributors React to the Swarovski x SKIMS Collaboration
The ladies of the Kardashian/Jenner nation proceed to infiltrate the trend trade like there’s deny day after today and likely do cruel industry. Over contemporary weeks, we’ve witnessed Kylie Jenner launch a new clothing line and in a while then, it’s now Kim Kardashian appearing off her untouched collaboration for SKIMS with Swarovski. Based in 2019, the American media persona and legit powerhouse first teamed up with iconic Italian model space Fendi again in 2021 and now two years next is partnering up with Austrian jewellery Swarovski for 2023. The joint aim guarantees to be “a limited edition collection of exquisite body wear and jewellery illuminated with the brilliance of Swarovski crystals to empower every body to shine like an icon” – the easiest mix of each manufacturers.
For the accompanying promoting marketing campaign, Kim enlisted a photographer she feels maximum pleased with: Mert Alas. Starring within the glitzy marketing campaign photographs which ooze not anything however natural unapologetic glamour, the 43-year-old mom of 4 poses within the studio dressed in highly-embellished items from the collab (launching November 7) and is joined by means of fashions Aweng Chuol, Guinevere van Seenus, Jill Kortleve and Soo Joo Ground in other places all over the marketing campaign.
Contributors of our boards, on the other hand, weren’t so offered at the collaboration – or the marketing campaign. “Is this costume jewellery or clothes? Because if it’s underwear, those fancy embellishments will be off with the first wash,” laughed tigerrouge.
“The pieces alone are just Bob Mackie rip-offs, Tisci’s naked dresses at Givenchy (maybe some from Burberry), 90s D&G (which she used a lot for that Spring 2023 curation Kim did), McQueen’s Swarovski pieces (i.e. Spring 2004), the list goes on. A pointless, reductive endeavor that in the end will give her more cash in her pockets.” voiced Cocteau Stone.
“So tacky. Looks cheap. And the SKIMS logo is making it even more tacky and cheap,” chimed in Mrs.T.
No longer everybody, on the other hand, used to be so fast to disapprove. “Love everything about this campaign,” admired MModa.
“She looks very J.Lo, with some sort of sixties allure and a spot of Sharon Tate,” ivano identified.
Sharing the similar zeal used to be vogue28, replying: “Now you’ve mentioned Sharon Tate I’m even MORE in love with this – very much see Tate in the beauty styling here. I’m like a moth to a flame with anything Kim K-related and think she’s photographed well here, love the lighting and the styling. Yeah… I’m a fan!”
Have your say at the Swarovski x SKIMS collab and spot extra from the Mert Alas-shot marketing campaign, here.