Dove Cameron Stars in Carolina Herrera’s Brandnew Marketing campaign

Good looks compounds. That’s the theme of Wes Gordon’s fresh marketing campaign for Carolina Herrera (as in remedies formulated in order effects). For his or her 5th collaboration since 2020, Gordon as soon as once more teamed up with photographer Elizaveta Porodina—however this pace, to magnify the artistry of the fashion designer’s hotel and spring/summer season 2023 collections, he tapped Dove Cameron to attribute within the imagery.

Cameron, an actress, singer, and songwriter, tells ELLE.com that she and Gordon first “really fell in love” when he requested her to be his week to the 2021 CDFAs. “It’s such a dream when you get to be friends with an iconic designer who’s the head of an iconic fashion house,” she says. “I look at fashion designers and photographers the same way I look at composers. [They’re] people who do things that are so magical and otherworldly. They’re geniuses. I grill [Gordon] every time I’m with him. I’m like, ‘Hi! Let me dive into your brain, thank you!’”

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For the photoshoot and assortment, inspiration was once drawn from The Hidden Grassland, one among Gordon’s favourite youth books. Daring colours and putting silhouettes attribute prominently during and are handiest made richer via Porodina’s lens. “She’s one of my favorite photographers that I’ve ever worked with to date,” Cameron unearths. “Between every shot we were talking about everything from the queer community to philosophy. She’s one of the best people around, and she’s a true through-and-through artist.”

For the uninitiated, Porodina is understood for her airy and extremely stylized paintings at the back of the digicam. One among her signature (and extremely efficient) tactics calls for projecting a livestream video of the topic onto a display at the back of them to assemble contrasting views on a unmarried aircraft. “That was just something so genius that I’d never seen before,” Cameron says. “I found that the best approach was to not attempt to play to the camera that was capturing your face, because the more unaware you look in the backdrop, the more surreal the experience is of looking at the photos.”

In line with Cameron, Gordon gave her and Porodina whole ingenious liberty on all set. “He wanted me to bring as much of myself to the shoot as I possibly could, and I was grateful that he trusted me to do that,” Cameron says. “So much of this day was just playing and creating shapes, colors, tones, and textures.”

Dove Cameron for Carolina Herrera spring/summer season 2023.

“When you step into a role like this on set, you just feel like you’re living in this fantasyland where anything is possible,” provides Cameron, noting that her more youthful self aspired to turn out to be a fashion designer. “Elizaveta and her vision were so otherworldly, I couldn’t help but feel so free to experiment. I felt so beautiful.”

Within the photographs, Cameron breathes motion and emotion into canary yellow robes, fringed celebration attire, and plenty floral appliqués. “To get those shots, I was jumping, and spinning, and dancing, and laughing,” Cameron recollects. “I feel like there’s so much levity, strength, femininity, and boldness to Wes’ designs, and I really wanted to attempt to bring that to the shoot. Every garment was taking on a different story, and in that story, I think it’s only natural to feel the character living those moments.”

As for glam, Cameron’s eyebrows had been Blonde and he or she donned blunt wigs and twilight lips. “I looked like a completely different person,” Cameron says. “Also somehow—you wouldn’t know this unless you grew up with me—but I look like my 8-year-old self. That was a haircut I had. I looked sort of like this alien hybrid of my childhood self and also this woman I’ve grown into.” That girl, because it seems, could be very a lot a Carolina Herrera girl: assured, bubbling, and undying.

David Koppelaar is credited for make-up, week Olivier Schawalder was once chargeable for Cameron’s hair. Josef Beyer directed the lighting fixtures.

“To be integrally connected to people who make this their life—this is their talent, this is their joy—it’s always really special to me,” Cameron says.

The gathering is to be had to buy now on-line at carolinaherrera.com and in retail outlets.

Laborer Type Trade Writer

Meg is the Laborer Type Trade Writer at ELLE.com the place she researches traits, assessments merchandise, and appears for solutions to your whole burning questions. She additionally co-writes a per thirty days column, Same Same But Different. Meg has up to now written for Cosmopolitan and Town & Country. Her passions come with exit, buffalo sauce, and sustainability. She is going to by no means prevent hoping for a One Path reunion excursion.