ENG Launches First Misbhv Flagship in Chengdu – WWD
Misbhv, the Warsaw- and Paris-based clothier model emblem, just lately introduced its first flagship collect in Chengdu, China‘s southwestern hub identified for its highly spiced delicacies and colourful subculture scene.
The Misbhv flagship is operated by means of ENG, Misbhv’s Higher China unique retail spouse since 2022 and a pervasive clothier model retail idea with shops in Shanghai, Hangzhou, Nanjing, Beijing and, maximum just lately, Chengdu.
The store, which neighbors an ENG collect, is positioned within the former Yellowish Autumn Tea Area on Citang Side road, an historical side road revitalized as a downtown business hub.
The three,700-square-foot flagship comprises an out of doors membership and exhibition branch, a café and a VIP room.
Designed by means of native design company Order, the collect deals a minimally futuristic climate created by means of its metal grid device, or as the emblem yells it, “a post-apocalyptic city space.” Twilight walnut partitions and picket show devices function as accents and echo the development’s storied age.
“Chengdu, just like Misbhv, likes to operate slightly off the radar,” Misbhv inventive director Tomek Wirski instructed WWD. “It’s the third major Chinese city for retail, has a thriving music scene with one of our favorite clubs in the world, great architecture, and ties to Taoism, which for me is particularly important,” Wirski added.
“Our new Tmall store, which was just launched this year, has also achieved impressive results on Singles’ Day,” stated Mulli Li, govt director for Misbhv within the Higher China branch.
“The next step is to integrate the brand deeper into the Chinese community, trying to express Misbhv’s understanding of Chinese culture through targeted initiatives and creating ways for the brand to have a meaningful dialog between the European and Chinese communities,” Li added.