F1 Celebrity Lewis Hamilton Launches Nonalcoholic Blue Agave Spirit – WWD

Lewis Hamilton has a unused undertaking: Almave.

It’s a nonalcoholic spirit crafted in a similar fashion to tequila, made out of blue agave from Jalisco, Mexico. It launches on Thursday at almave.com.

“I’ve always loved tequila for its taste, but there are times when I don’t want the alcohol part of the deal and I know that there is a growing group of people who want the same,” Hamilton, a seven-time Method 1 champion, instructed WWD in an unique remark.

“It’s what led me to teaming up with Iván and Casa Lumbre, because I knew if anyone could make the drink I was after it would be them,” he endured. “With Almave, we’re all about offering a high-quality option that doesn’t compromise on the craft and flavors of tequila and provides a truly authentic nonalcoholic blue agave experience. We’ve held on to the legacy and tequila-making traditions, but what we’ve come up [with] is a spirit that’s totally unique.”

Iván Saldaña, his trade spouse and cofounder, is the grasp distiller at Casa Lumbre, the Mexico-based spirits manufacturer. Almave is the one nonalcoholic product to worth the blue agave, in step with the corporate. It’s similar to making tequila, however skips the fermentation procedure the place the liquid turns into alcohol.

They do business in two nonalcoholic choices (at 20 energy in keeping with 20-oz. serving): Almave Ámbar, which is designed for sipping, and Almave Blanco, made for blending. Retailing at $38.99 and $36.99, respectively, for a 700-ml. bottle, Almave plans to go into outlets and bars within the U.S. and in make a choice global markets in 2024.

“I’ve studied agave for many years, so the opportunity to create Almave, a first-of-its-kind distilled blue agave spirit without alcohol, was an exciting endeavor,” stated Saldaña. “Together at Casa Lumbre, we developed a unique production method that allowed us to retain the traditional distillation methods used in tequila making, still using blue agave, but we skipped the fermentation step. This resulted in a nonalcoholic spirit unlike anything else on the market. However, it was truly working alongside Lewis Hamilton who shared my passion for this project that made it even more fulfilling. Lewis has always inspired me so when he approached us to work on Almave together, it was an easy ‘yes.’ Only someone with a true passion for innovation and creativity can achieve what he has. It was such a pleasure to bring our collective vision to life.”