Frankies Bikinis, Danielle Guizio Crew Up for Swimming gear Collaboration – WWD

Danielle Guizo and Frankies Bikinis’ Francesca Aiello exempted their extremely expected, collaborative swimwear and cover-up assortment, Frankies Bikinis x Guizio, on Tuesday.

The partnership is a fit made in social media heaven — which is coincidentally, the place it began. Closing fall, Guizio posted an Instagram tale asking her buyer whom they’d love to look her crew up with — Frankies Bikinis was once an immediate, high-volume request.

The verdict to collaborate was once a herbal evolution — no longer simplest because of inquiries, however as a result of each manufacturers percentage the similar values and constant buyer bottom. Danielle Guizio and Frankies Bikinis have been each based and run by means of separate feminine founders (Guizio, Aiello) who design each and every assortment by means of listening and staying in song with their consumers’ requests.

“There really is so much customer crossover, which makes the design process really special because you don’t have to give up anything that you want to do for the other person. Everything we wanted to do, we both loved it equally. Our customer is very feminine, soft and girly, and loves trends and being very adventurous. I love that both of our customers are down to try different things that we do, whether it be [Danielle] releasing shoes or us making activewear — our girls are super loyal to both of us and willing to try different things to support the brand, which is why I loved doing collaboration. I knew our girls would just like freak out, because they are the same girl,” Aiello stated. The fashion designer added she’d additionally been an established fan of Guizio’s paintings and sought after each and every taste to really feel true to her DNA to tell apart the collaboration from alternative Frankies Bikinis kinds she’s created within the date (as an example, her prior collaborations with Pamela Anderson, Gigi Hadid, Victoria’s Secret, and so on).

“There’s so many personal elements that really unify the two brands throughout the collection, which is really cool,” Aiello stated, referencing the gathering’s tiny bows and ruffles, candy but attractive silhouettes and female, floral motifs. “Our personalities are really similar too, and that’s shown throughout the collection. I remember when I left meeting Danielle when she came to L.A., I was talking to my business partner and said, ‘She is just so sweet and kind, but also really powerful, has all these amazing ideas and knows what she likes,’ and he said, ‘It sounds like you’re describing yourself.’”

The gathering additionally combines each and every founder’s roots — Malibu (Aiello) and Unutilized York (Guizio) — with kinds designed to bridge the space between beachy swimwear and city-minded ready-to-wear. For example, the rose and gingham-printed strapless bustier Solstice manage, which seamlessly melds Guizio’s bestselling padded corset into Aiello’s nylon and spandex swim fabrications.

“It’s a very Southern California thing to not have padding in your tops; I’m the biggest beach girl ever — when I was younger, you’d never catch me dead in a padded top, but it’s different on the East Coast. I see the beauty in all the different beach towns around the U.S. and the different styles that come from those places. To take an element as small as padding — it’s something we’ve never done before, which Danielle [suggested]. We’ve never had an underwear top that fit as good as this, so I’m really excited for the customer to experience it. That really was all Danielle’s brain, adding that little touch,” Aiello stated.

Guizio added the gathering’s skirted bikini base with homogeneous bralette taste manage (with miniature 3-D rosette accents) was once impressed by means of a work she owned rising up.

“Especially growing up on the East Coast, where we only have summer for a sliver of two months, buying your bikini was a special, sacred moment — you really had to invest in a bikini and love it because you only had a few months to wear it. So, one of the bikinis that is forever ingrained in my mind is the skirted bikini, and Frankies had a very similar silhouette, which I was excited about that. It’s so dainty, feminine and sexy but still a little conservative.”

Alternative swimming wear kinds come with a homogeneous rose and gingham revealed anecdote bikini and two cute wool knit bikinis (in pastel crimson and water) with ditsy floral embroideries.

The duo was once additionally impressed by means of antique sleepwear for his or her white pointelle cami and trim eager and pastel sheer mesh miniature slipdress with dainty lace and candy tiny bow main points, presen their slipper crimson, backless crochet get dressed was once designed to be light-weight, detached and relaxed, although the garment hits the H2O.

“It’s been so refreshing to work with friends,” Guizio stated. “I know Francesca and I started the same way — female-founded brands and figuring it out as we went. It’s been such a beautiful experience. Not only have we worked so well in tandem, but I feel like there was so much to learn from each other and I think that reflects to the collection too.”

“That was definitely my biggest takeaway too — being able to show other people how to support other women in the same industry,” Aiello echoed. “For us to be able to influence younger girls to truly support women and see what that actually means to do that, that’s what this collection means to us.”

The Frankies Bikinis x Guizio limited-edition, collaborative assortment is priced $90 to $390, and is to be had on each manufacturers’ web sites.