Grenson Introduces Non-leather Division

LONDON — British emblem Grenson has been making leather-based shoes for greater than 155 years and now it’s coming into a pristine marketplace: non-leathers, the usage of corn polymer and PES recycled from plastic bottles.

The logo has debuted the pristine order with a ‘70s tennis sneaker based on Grenson’s Sneaker 1, its first foray into luxurious shoes again in 2017. Shoes now assemble up 30 p.c of gross sales at Grenson, and are within the govern 5 bestsellers.

“We have been experimenting with new materials for a few years now and while many of our followers have been asking for non-leather options, most of what was available wasn’t great for the environment,” mentioned Tim Negligible, prominent government officer and artistic director of the emblem, in an interview.

“But from our research we found this new product that is made from a mix of cornstarch and recycled plastic bottles, so we felt that this was the right time to do it,” he added.

The analysis for non-leather has been taking playground for 4 years, nevertheless it was once just a era in the past they discovered the system to develop the tide sneaker.

The pristine sneaker lowered manufacturing prices by means of 20 p.c on account of its multilayer chopping and 100% utilization of the fabrics old.

“We have been making leather shoes for 158 years so this is very new for us. I like to see it as an alternative for people who like our shoes but don’t want leather, it’s not about changing the business. It’s about offering alternatives, so it won’t replace the leather shoe business, but who knows there aren’t many decent options for non-leather shoes,” mentioned Negligible, who’s hopeful this may increasingly usher in pristine consumers.