Guzema Fine Jewelry Becomes a Beacon of Hope for Ukraine

This Ukrainian brand is more than just exquisite jewelry — it’s a symbol of resilience and a testament to the unwavering spirit of its founder, Valeriya Guzema.

As Ukraine celebrates its Independence Day on August 24, GRAZIA shines a light on Guzema Fine Jewelry, a brand that embodies the strength and unwavering spirit of the nation.

A Story of Independence and Elegance

Founded in 2016 by Valeriya Guzema, a former ELLE editor, Guzema Fine Jewelry is a culmination of her passion for timeless design and pieces passed down through generations. Born in 1991, the same year Ukraine gained independence, Valeriya’s story is intrinsically linked to the country’s.

In the face of adversity, Valeriya has not only continued to create exquisite jewelry but has also become a leading figure in the Ukrainian fashion industry. Her dedication to her country and her unwavering belief in the power of art and design have made Guzema Fine Jewelry a beacon of hope for Ukrainians everywhere.

Her designs reflect a love for minimalist elegance, with a focus on simplicity of form and ethically sourced materials — think delicate diamonds nestled in refined gold, each piece whispering a story of heritage and quiet confidence.

A Brand Committed to Philanthropy

Philanthropy has always been a cornerstone of Guzema Fine Jewelry. Since its inception, the brand has supported causes close to Valeriya’s heart, including medical treatment for children and women’s empowerment programs through the Guzema Foundation.

Since the war began, the Foundation has shifted its focus, with 100% of profits directed towards acquiring ammunition for the Ukrainian Armed Forces and Territorial Defense, particularly in Valeriya’s hometown of Chernihiv.

Timeless Designs, Ethical Sourcing

When we think of effortless sophistication, Guzema Fine Jewelry comes to mind. Chunky, sphere-shaped earrings in yellow gold have become a signature style of theirs. These beauties haven’t just captured the hearts of fine jewelry lovers, but also found favor with Ukraine’s First Lady, Olena Zelenska, who donned a bespoke version for her husband’s inauguration.

But Guzema Fine Jewelry is more than just aesthetics. For Valeriya, it’s about creating heirlooms, pieces meant to be cherished for generations to come. Much like the golden hoops gifted to her by her grandmother at the tender age of 10, Valeriya’s creations are imbued with a sense of timelessness and sentimental value.

Sustainability is also a core tenet of the brand. Each piece is meticulously handcrafted by Ukrainian artisans in the brand’s atelier, using 18k and 14k gold alongside ethically sourced, lab-grown diamonds. The packaging reflects this commitment, with recyclable and biodegradable FSC-certified materials taking center stage.

A Beacon of Hope

As Ukraine celebrates its independence under extraordinary circumstances, Guzema Fine Jewelry serves as a beacon of hope. It’s a brand built on legacy, resilience, and a deep love for the country. This Independence Day, GRAZIA salutes not only Guzema’s exquisite designs but also the unwavering spirit of its founder and the nation it represents.

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