Fashion Events

How Azazie Is Converting The Recreation

Charles Zhong, founder and CEO of Azazie, the in-demand bridal and e-commerce platform,, tells The Day by day how he’s modernized the way in which population store for bridalwear on-line. Now girls can effort on attire in their very own properties, sourcing from the most important pattern program within the business. Upload to that the logo’s digital showroom, which permits brides to get additional arranged and collaborate. Azazie permit for 3 to 4 bridal adjustments which are on development and top component with out breaking the storehouse.

How did you get began within the model and e-commerce industries?
My progress into the rage and e-commerce industries started with a cast understructure in laptop science throughout my school years. My fascination with the arena of e-commerce was once sparked through the transformative energy of the Web in revolutionizing our buying groceries stories, making them considerably extra environment friendly. Even throughout my future at Microsoft, I discovered myself interested in the possibility of this virtual soil. Right through that length, I ventured into growing my very own internet sites and tasty in gross sales on platforms like eBay. As I launched into my entrepreneurial progress, it was once simplest herbal for me to channel my interest for e-commerce into my start-up endeavors. Exploring diverse sections, I ultimately gravitated towards girls’s model for a number of causes. The attract of the ladies’s model section lies in its impressive conversion charges, wholesome benefit margins, and simple optic enchantment.


Why did you build Azazie?
The genesis of Azazie was once rooted in a transformative non-public revel in. Again in 2012, when my spouse was once at the hunt for her dream marriage ceremony robe, she encountered a problem that many brides face—discovering the easiest get dressed that aligned together with her personal tastes and funds throughout the confines of conventional bridal shops. This led us on a progress that might reshape the soil of bridalwear. Right through our travels in China, my spouse discovered her answer through taking part with a neighborhood fashion designer. She was once in a position to articulate her visual, make a choice materials and lace, and, in only a occasion, download her dream robe at a fragment of the associated fee in comparison to related robes in U.S. bridal shops. This revel in didn’t block at her marriage ceremony robe; her bridesmaid attire adopted the similar trail, make happen a staggering 50 % relief in bills. Witnessing the unbelievable worth and financial savings she accomplished, I used to be impressed to assemble this cutting edge method out there to others. Thus, the concept that of Azazie was once conceived. I began on a progress to develop an internet platform that enabled shoppers to seamlessly playground orders and feature them fulfilled through the very fashion designer my spouse had collaborated with. Date the progress was once difficult, involving a steep finding out curve in material terminology, neckline diversifications, teach types, and elaborations,
the eagerness to assemble inexpensive class out there stored riding me ahead.

What was once your pivot generation?
It arrived in 2014 after I introduced the Azazie website. The impressive affordability of our attire confounded many, prompting questions if the costs had been on the market or condo. To dispel doubts and exhibit the component of Azazie attire, I took the step of sending samples old for photograph shoots to a handful of potential shoppers. The ensuing certain comments and next orders laid the understructure for Azazie’s progress. From that time, Azazie has grown right into a trailblazing presence within the business. Our assortment now boasts greater than 200,000 pattern attire, the most important collection to be had within the business. Our guideline extra “try before you buy,” a testomony to our loyalty to component, worth, and buyer pleasure. In essence, Azazie was once born from a want to redefine the bridalwear revel in. The progress started with a unmarried marriage ceremony robe however has since blossomed right into a motion that empowers brides and their entourages to find their preferrred attire with out compromising on component or funds.

Emilia Silberg in Azazie

What was once your function with Azazie?
To start with, after I embarked in this progress, my number one try was once to unveil a well-kept undercover to brides-to-be, a solution to liberate each class and affordability. As Azazie won momentum and witnessed exponential expansion inside of its first few years, the function naturally expanded. Along the pursuit of providing unbelievable worth to brides, the aspiration shifted towards settingup Azazie as a outstanding and revered emblem throughout the bridal business. This section was once marked through a loyalty not to simplest offering economical choices but in addition making sure exceptional designs, top-notch component, impeccable customer support, and a unbroken buying groceries revel in. Lately, Azazie proudly stands as one of the vital greatest on-line bridal shops within the U.S. With this impressive success as a understructure, my flow function for Azazie extends to a world horizon. The visual is to go beyond limitations and grow to be a famend presence international.

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