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How Hyper-Feminine Fashion Became An Act Of Resistance


While Gama is a fan of girly fashion, she is aware that there is room for improvement to make it more inclusive. “Being midsize or plus size makes it a challenge to experiment with any aesthetic but especially those that are hyper-feminine. A lot of brands simply don’t cater to bigger bodies,” says Gama. “Femininity is something that transcends hegemonic beauty and gender standards.” She shouts out labels like Damson Madder, Free People, and Simone Rocha for their inclusive sizing and less rigid take on girliness. In particular, Rocha has recently attracted attention from fashion insiders for the brand’s menswear collections, which blur the lines between gendered dressing with tulle polo shirts, bow-adorned tees, and puffy sleeves for all. 

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