How to Create a Facelift Using Makeup: Wayne Goss Reveals Tips

Let’s face it (pun intended), the allure of a youthful appearance is undeniable. While cosmetic procedures like facelifts can be effective, the hefty price tag (the average facelift in the US costs a cool $7-$15K!) leaves many of us searching for alternatives. Enter the magic of makeup!

Wayne Goss, a renowned makeup artist with over 4 million YouTube subscribers, is here to spill the tea with GRAZIA on achieving a lifted look using just the products you already own.

1. Blush Your Way to Higher Cheekbones

Goss emphasizes the power of placement when it comes to makeup application.

“By applying blusher to the highest points of your cheekbones, rather than all over your cheek, it should give the impression that your facial features are higher than they are,” he explains. He advises against the common trick of applying blush while smiling, noting that “anything that goes up, eventually has to come down, and therefore will actually drag your facial features down rather than raise them.”

So, ditch the smile and focus on those cheekbone peaks!

2. Highlight Your Way to a Lifted Brow

Highlighter also plays a starring role in Goss’ makeup facelift.

“Using your ring finger or a highlighter brush,” he explains, “apply highlighter just above the arch of your brow” to visually lift your facial features. This technique creates the illusion of a higher brow and more sculpted features.

“Highlighter in the right places really do give the face an extra glow and always looks beautiful when done correctly,” he adds.

3. Reverse Contour for a Slimmer Face

Finally, Goss introduces the concept of reverse contouring. “It’s the opposite of contouring,” he explains. Instead of using darker shades to define your features, reverse contouring employs strategic placement of concealer to achieve a lifted and slimmer appearance.

He advises to apply concealer “under your eyes, where it’ll lift and brighten the under eye area, and on your cheekbones, that will lift the entire face.”

The key? Finding the perfect shade match. “Just ensure that you’re using the right color concealer to match your skin tone; nothing too dark, and nothing too light. Make-up isn’t meant to be seen, and is meant to be subtle.”

With these simple tips and tricks from Wayne Goss, you can achieve a lifted, youthful look without breaking the bank. So grab your makeup bag, unleash your inner artist, and discover the facelift hiding within your favorite products.