Is Beauty Pie Worth It? A Beauty Editor Weighs In

With so many beauty brands on the market now (and many new beauty products launching every month) we’ve never had so much choice on where to shop for our skincare, makeup, haircare and fragrance. So when Beauty Pie launched back in 2017 and disrupted the beauty industry with it’s beauty members club model, I had several friends ask me: “Is Beauty Pie worth it?” and “How does it work?” If you’ve landed here, you’re probably wondering the same before investing in a membership. So, I’m sharing my honest thoughts on whether a Beauty Pie membership is worth it and the products I truly think are worth trying if you decide to go for it. Scroll ahead for everything you need to know.

What is Beauty Pie, and how does it work?

Founded by beauty entrepreneur Marcia Kilgore (who is behind iconic beauty brands such as Soap & Glory, Bliss and FitFlop), she saw an opportunity to bring beauty products direct from the factories and labs—that make many of your luxury products you already own and love—but without the markups that traditional beauty brands layer into the final price of their products.

For example, a typical moisturiser might cost £15 to make, but once a brand has paid for advertising, their celebrity ambassador, the cost of luxury (and often unrecyclable) packaging and retailer overheads, that same moisturiser price tag can easily end up being £100 once it hits the shelves. A Beauty Pie membership cuts out these middle-men, so you basically pay the factory price for expertly formulated products. It’s pretty genius.

To access the cheaper prices, you’ll need to buy a monthly or annual membership. It’s not a beauty box subscription, so you can choose exactly the products you want and buy as much or as little as you like. Think of it as a Costco for beauty, allowing you to enjoy products at a more affordable price point.

On each product, you’ll see the ‘Typical Price’ versus the member price, so you get an idea of the calibre of the product. You’ll also see Beauty Pie listing the country that each product is made as they work with many incredible labs across the world. For instance, the best skincare formulations often come from Switzerland and Japan, whereas the best makeup formulas are typically Italian-made.

The Memberships