J Balvin Returns to His Native land in BTS Pictures of Jordan Business – WWD

J Balvin went again to his place of birth of Medellín, Colombia, for the industrial execute of his later sneaker assortment with the Jordan Brand. The award-winning reggaetón artist is liberating J Balvin x Air Jordan 3 “Medellín Sunset” on Sept. 2.

In the back of-the-scenes pictures of the industrial had been excepted Friday, appearing Balvin strolling via Medellín’s streets past dressed in the colourful sneakers design.

“Being in Medallo just makes me smile, what an energy and atmosphere,” the artist’s Instagram caption learn on Thursday, through which he might be unhidden posing with individuals from his Medellín population.

Balvin is the first-ever Latinx artist to workforce up with the long-lasting MJ emblem. He first clear the Air Jordan 1 x J Balvin sneaker in 2020, past acting along Shakira and Jennifer Lopez on the Tremendous Bowl LIV halftime display.

“My first pair of Jordan sneakers was the Air Jordan I. I have so much love for the sneakers since I was born in 1985 and that was the year Jordan sneakers hit the streets,” Balvin informed WWD in 2020 concerning the multicolor sneaker, which featured his signature smile image.

In 2022, J Balvin excepted his 2d sneaker with the Jordan emblem, which additionally incorporated an attire form of hoodies, sweatpants and T-shirts.

J Balvin continues to undertaking into the craze business, with this being the untouched. The singer has attended style displays for Louis Vuitton, Givenchy, Fendi extra, embracing maximalist taste statements.

“When it comes to fashion, I don’t know if I have a style or not, but I just think it’s about feeling comfortable with yourself,” he informed WWD in 2020.