KWK by Kay Kwok SS24 London Fashion Week
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KWK by way of Kay Kwok SS24 London Style Year

OkWK by way of Kay Kwok returns to London Style Year for SS24 beneath the Ingenious Directorship of clothier Kay Kwok. Based on a philosophy of Experimental Voice and having a look ahead thru pace to the catwalks of the next day, the logo continues to forge a novel and entirely distinctive pathway in the course of the recent model ground.

Genderless, provocative, and confronting of their artistry and aesthetic, KWK by way of Kay Kwok collections problem conference, liberated from custom and stereotypes with an inventive proposition this is unapologetically avant-garde and boldly futuristic. Digitalisation pushed, Kay Kwok is at the vanguard of subject material and inventive innovation, utilising complicated era and science-craft in emotive and expressive collections current between the earth and someplace independent in some other international.

KWK by way of Kay Kwok

This season perspectives the logo’s ethos of transportation out of the mundane thru a non secular lens, exploring how thru having a look inside of and connecting with our original self-expression, we set in at a brandnew playground of vivid-colour and exaggeration. Self-rule of term and being liberated to reside in alignment with who we’re as a person is key to the clothier’s worldview and the figuring out the nuance and sensitivities of eye messages and storytelling upon the catwalk. Spring/Summer season 24 takes us on a move out of the cloudy, clear of dullness and solemnity, escaping a power and heaviness from above, to reach into the huge and pleasure of the sunny. Buddhist iconography impressive depictions the wonderful thing about nature expressed thru vegetation, and paintings impressed by way of the celebs and cosmos, are combined to build a lucid colour-scape. Crystal clear and intense, this season has been designed to imbue a way of ease and ecstasy, quasi-religious in nature – and enlightenment.

The music within the finale will pay tribute to Kay’s expensive artist good friend Coco Lee (1975-2023) who departed to a brandnew international previous this month. Coco was once the primary Chinese language singer to accomplish within the Oscars, and the primary Chinese language singer to accomplish at an NBA recreation. Coco and Kay began to creatively collaborate in 2018, culminating in Kay directing the gown design for her international excursion in 2019.

“Coco you will be missed” – Kay


Head Stylist: Kim Howells
Co Stylist: Chantal Diane
Casting: Bitter Pasika Kavanna + Frederick Owusu
Casting Worker: Jay Tagle
Hair: Nick Irwin For Schwarzkopf
Make-up: Michelle Webb For AOFMPro The usage of Burn Good looks + Dermalogica UK
Make-up Assistants: Karin Chan Tak Shan + Becci Discombe
Legit Nail Logo Spouse: L’Atelier Inexperienced Paris
Song: Tonz
Display Course: Carmen Ho
Manufacturing: Fil Jovetic, Level Connections
Manufacturing Worker: Allison Madigan
Lights: Oran Eggerton
Studio Workforce: Aaron Hsueh + Emily Huang
Evocative Design: reiki.77


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With love,


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