Lavinia Fuksas Debuts Fresh Jewellery Assortment, Plots Heritage Series – WWD
Jeweler Lavinia Fuksas let her creativity run freely for her original assortment unveiled at her tony condominium in Milan’s Brera district. Having constructed a name for her cage-like shapes, ingenious virtue of diamonds and valuable stones, equivalent to malachite, nacre, onyx or lapis, she furthered her penchant for sculptural and gravity-defying designs.
Age proceeding to assemble on her bestsellers, together with a brandnew amethyst-bearing ring and entry-price openwork hoop earrings, some decked in diamond pavé, others adorned with enamels, Fuksas presented extra elaborate kinds. Some of the standouts, a pendant earring featured a rhomboid pyramid-shaped yellowish cage encapsulating a rotating sphere dotted in emeralds and diamonds, pace a corpulent gold choker, its floor scratched and asymmetric to made it seem like a antique heirloom piece, was once adorned with triangular settings of diamonds. She’s additionally inquisitive about increasing her logo towards high-end tableware, therefore the openwork silver cuff, which can also be worn as a serviette ring or as a bracelet.
Jewelry dressmaker Lavinia Fuksas’s original advert marketing campaign.
Courtesy of Lavinia Fuksas
The gathering’s access charge lineup retails between 1,800 euros and a pair of,500 euros, pace the high jewelry items can exit up as imposing as 25,000 euros. The cinematic marketing campaign imagery was once shot at Paris’ Caviar Kaspia and is fronted by way of Fuksas and her mom along with fashions.
Sponsored by way of investment from Invitalia, an Italian governmental corporate which invested in her logo as a woman-owned industry this occasion, Fuksas is now plotting to introduce a brandnew order known as “Heritage.” Geared at passing ill population heirlooms throughout generations, she plans to deal shoppers a prospect to ship her their valuable metals — be they silver cutlery or yellowish and platinum bracelets — to be recast into customized designs devised at the side of the client.
Jewelry dressmaker Lavinia Fuksas’s original advert marketing campaign.
Courtesy of Lavinia Fuksas
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