Levi Strauss Sues Italy’s Brunello Cucinelli Over Trademarked Tab

Levi Strauss has sued Brunello Cucinelli, accusing the Italian luxurious style emblem of infringing its trademarked oblong region tab.

In a grievance filed on Tuesday night time in San Francisco federal courtroom, Levi supplied 14 pictures of Brunello Cucinelli clothes containing “nearly identical” copies of its tab, which the store of denim and alternative clothes trademarked in 1938.

Levi stated shoppers can be perplexed, and it is going to most likely lose gross sales and endure “incalculable and irreparable damage” to its benevolence and recognition except Brunello Cucinelli stops promoting its infringing clothes.

The lawsuit seeks to finish gross sales of infringing merchandise, unspecified damages together with misplaced earnings, and alternative therapies. Levi stated repeated makes an attempt to get to the bottom of the dispute with out litigation have been unsuccessful.

Brunello Cucinelli had deny rapid touch upon Wednesday.

Levi’s manufacturers additionally come with Dockers and Past Yoga.

The San Francisco-based corporate has in recent times filed a number of complaints to offer protection to its tabs, together with circumstances towards Kering’s Yves Saint Laurent and LVMH’s Kenzo. Either one of the ones complaints resulted in settlements.

The case is Levi Strauss & Co v Brunello Cucinelli USA Inc et al, U.S. District Courtroom, Northern District of California, Incorrect. 24-00399.

By way of Jonathan Stempel and Eliza Anzolin; Enhancing by way of Bernadette Baum

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