Loewe Unearths Brandnew Botanical Rainbow Marketing campaign With Greta Lee – WWD
Greta Lee, best possible identified for her roles on “The Morning Show” and “Russian Doll,” joined fellow thespians Úrsula Corberó and Stéphane Bak for a unutilized Loewe Perfumes campaign, titled “Botanical Rainbow.”
The campaign marks the drop of Loewe’s unutilized fragrance, Aire Anthesis, a unisex fragrance from the namesake Botanical Rainbow assortment, which is the primary in a unutilized presen of scents that includes a signature Loewe Accord, which is according to the Spanish rockrose.
Celebrating nature, the marketing campaign imagery is according to screentest pictures that proclaim the diverse levels of ability forged.
Key scents from the Loewe Botanical Rainbow assortment seem in discussion with the marketing campaign’s faces: Loewe 001 is photographed with Bak and Corberó in a nod to the sequence’s sensuous persona, designed to be shared via companions. The unutilized unisex Loewe Aire Anthesis is featured with Greta Lee appearing a sequence of airy poses. The masculine Loewe Esencia EDP and female Loewe Solo Ella EDP are paired with Bak and Corberó, respectively, who each play games on exaggeration in rituality and stance.
Along with the Botanical Rainbow fragrances, the marketing campaign highlights the redesign and relaunch of the Madrid-inspired luxurious assortment “Un Paseo por Madrid,” which includes a unique marble cap, as captured within the marketing campaign along Greta Lee.
The marketing campaign was once shot via photographer and longtime Loewe collaborator Tyler Mitchell and the accompanying movie was once directed via Albert Moya. Components within the marketing campaign imagery and movies come with entwined plant life, leaves and alternative botanical parts organized within the taste of Jap ikebana.
Loewe may be gearing up for its Paris Fashion Week runway display, which is scheduled for Sept. 29.