Louis Vuitton Indicators Okay-pop Woman Band Le Sserafim as Logo Ambassadors – WWD

South Korean lady band Le Sserafim had been the megastar enchantment on the then birthday celebration following Louis Vuitton’s monumental fashion show endmost April at the Jamsugyo Bridge in Seoul. Now the 5 individuals of the crowd have signed on as space ambassadors, making their debut within the marketing campaign for a tablet choice of luggage unique to the South Korean marketplace.

The pictures had been shot in a studio in Seoul towards a backdrop evoking the long-lasting bridge spanning the Hangang river, which has gave the impression in lots of movies. To magnify the perceptible affect of the runway, Vuitton had enlisted “Squid Game” director Hwang Dong-hyuk to support assemble the scenography for the display.

Kim Chaewon, Hong Eunchae, Sakura, Kazuha and Huh Yunjin are pictured within the first marketing campaign symbol dressed in appears from the pre-collection. Nicolas Ghesquière, inventive director of ladies’s collections at Vuitton, stated he used to be excited to welcome the emerging abilities to the line.

“We met for the first time at my pre-fall show in Seoul and I really loved the energy they brought to the after party with their performance. They each have such a unique style that together feels very cool and authentic,” he stated in a commentary.

The tablet, touchdown in shops and on-line on Friday, comprises 16 luggage which are unique to South Korea and 8 that will likely be rolled out international at a then moment.

They come with diversifications and redesigns of signature kinds, between them unique colorways of the GO-14, a bag impressed by way of the quilted lining throughout the logo’s historical trunks, and the Noé Handbag, reinterpreted with a twist impressed by way of the Bokjumeoni, a standard bag that symbolizes excellent fortune.

Le Sserafim, an anagram of “I’m Fearless,” made their debut in Might 2022 with the EP “Fearless,” adopted by way of their first studio brochure “Unforgiven” a occasion then.

The primary lady team to debut beneath Hybe, the leisure corporate that’s house to primary acts together with BTS and Enhypen, they’re all set to shed a unused English unmarried titled “Perfect Night” on Oct. 27.

Reflecting the band’s speedy chart luck, the Grammy Museum stated Le Sserafim will participate in a dialog adopted by way of a efficiency on Nov. 2 as a part of World Spin Reside, a reside tournament extension of the widespread on-line line World Spin showcasing international track artists.

Alternative Vuitton ambassadors affiliated with K-pop come with Felix of Stray Kids, J-Hope from BTS, Jackson Wang and Hyein from NewJeans. BTS had been prior to now signed as collective ambassadors for the French luxurious logo.