Ludovic de Saint Sernin Exits Ann Demeulemeester

Ludovic de Saint Sernin is stepping unwell from his position as inventive director of Ann Demeulemeester nearest a unmarried season, BoF has discovered.

In March, the dressmaker introduced untouched power to the Belgian label’s turnaround efforts with a debut show that combined items from its archive with punchier manufacturing and skin-baring styling.

Momentum persevered this spring as influential stockists like MyTheresa renewed their engagement and a key glance from the display was once impaired via Hunter Shafer for Vainness Honest’s Oscar birthday celebration, giving the relaunch visibility past the trend moment i’m ready.

However in step with resources with direct wisdom of the topic, variations arose between Ann Demeulemeester’s control and De Saint Sernin, a 32-year worn who has impaired sensual, gender-fluid designs and social-media savvy storytelling to carry his personal emblem.

Ann Demeulemeester, identified for its poetic displays and bohemian-goth aesthetic, relocated from Belgium to Italy nearest being received in 2020 via Brandnew Guards Workforce co-founder Claudio Antonioli. Its management face the problem of reviving a label that has restricted consciousness amongst younger customers, and whose ancient shopper bottom is extra dependable to Demeulemeester, the label’s founder, than her namesake emblem.

Plans for the label’s then steps stay concealed. The logo’s miniature scale and dependence on dear ready-to-wear is every other key problem: a relaunch is bound to require a bulky monetary raise, and the possible upside of making an investment in buzzy inventive skill is concealed.

Each De Saint Sernin and Antonioli declined to remark.