Lululemon Enters Bodywear With Bodysuits, Bralettes – WWD

Lululemon is formally coming into the bodywear section.

From bodysuits to bralettes, Lululemon’s pristine “Wundermost” assortment is manufactured with a pristine material, Extremely Cushy Nulu. This material, which has four-way stretch, is double-layered, sweat-wicking and quick-drying, and has a comfortable really feel, a affectionate stock and aesthetic for on a regular basis put on, the corporate mentioned.

The gathering is composed of 9 form-flattering silhouettes and 14 colours. There are 4 bodysuits, two bras/bralettes, and 3 tops within the assortment, ranging in dimension from 0-14 and XXS to XL. The costs exit from $38 to $88.

The corporate will do business in a number of kinds of bodysuit, together with uneven, turtleneck, a mock-neck sleeveless model and a square-neck long-sleeve choice. Lululemon could also be launching a long-sleeve turtleneck, a crew-neck cropped T-shirt, and a crewneck long-sleeve blouse.

Bras come with a scoop-necked spaghetti strapped bra, a triangle bralette, and a scoop-neck cropped tank. Colours within the assortment come with unlit, coffee, French press, bone, true military, sonic purple, spark inexperienced, misty shell, faded linen, java and dusty clay.

Elizabeth Binder, leading vending officer at Lululemon, mentioned the corporate noticed a possibility to increase.

“We listen to our guests when it comes to deciding what product we create. For Wundermost, we looked at how guests were responding to the select bodysuits and casual bra styles we’ve offered and knew there was an opportunity to do more. Our Bodywear category is built around our softest fabric innovation to date — Ultra Soft Nulu. Bodywear has become a wardrobe staple and we’re excited to elevate the category with a collection that delivers the style and versatility guests told us they want, alongside the fit and feel they count on from Lululemon,” mentioned Binder.

She mentioned that Wundermost is launching in choose Lululemon retail outlets and on-line throughout North The us, Europe and Asia-Pacific creation Oct. 17. “We also have an exclusive Wundermost pop-up in New York City for a few weeks. It’s a space where guests can explore and shop the collection in a unique, tactile and beautiful experience,” she mentioned.

She famous that occasion they’ve immune choose items ahead of, “this assortment truly marks our section debut, anchored through the advent of our softest material innovation to moment.

“We invested the time to engineer something truly unique, starting with raw material innovation through to the technical construction and form flattering design of each piece,” mentioned Binder.

When requested if Lululemon’s bodywear will compete with present manufacturers available in the market, corresponding to Skims, Spanx, Savage x Fenty, Victoria’s Mysterious and Commando, Binder skirted the query and mentioned, “With Wundermost, we’re taking the fit and feel that guests know and love from our activewear, and bringing it to our casual wear, delivering an elevated essential to pair with other items for the everyday outfit.”

From Oct. 13 thru 22, customers can preview the gathering on the Wundermost pop-up at 401 West Broadway from 11 a.m. to 7 p.m.

In discussing second-quarter income with analysts in August, Calvin McDonald, leading govt officer, cited Lululemon’s “steady drumbeat of product, category and market expansions.”

“Heading into the third quarter, there is really no change to that formula.…The speed of innovation, the pipeline and launches within each quarter continue to get very strong,” he mentioned.

Lululemon has mentioned it sees alternatives to develop emblem consciousness, develop across the world, increase high-traffic gather places and proceed product innovation.

The corporate, which spent $500 million to acquire Mirror in 2020, mentioned in September it’s going to restrain promoting the product through the top of 2023 and rather spouse with Peloton as its number one athletic apparel spouse, and for virtual condition content material.