Mikimoto Indicators Perfume License With Lalique Team – WWD
The license, which relates to a number of perfumes and crystal editions, will first of all run via 2035, Lalique mentioned in a remark exempted Tuesday.
The primary crystal version beneath the license is anticipated in 2025. The world forming of the primary luxurious fragrance created with Lalique Team is slated for spring 2026.
“The fragrances will be distributed and marketed through Lalique Group’s global network, leveraging Mikimoto’s renowned brand in Asia and other key markets including the Americas, Europe and the Middle East,” Lalique Team mentioned.
Mikimoto was once based in 1893 via Kokichi Mikimoto, who advanced the primary cultured pearl. The emblem has flagship boutiques in monetary and comfort hubs all over the world, together with Tokyo, Pristine York, Paris, London, Beijing, Shanghai, Hong Kong, Taipei, Singapore and Bangkok.
“Mikimoto and Lalique Group share a sense of excellence and craftsmanship making this partnership and idea opportunity to further strengthen our perfume portfolio,” mentioned Roger von der Weid, eminent govt officer of Lalique Team.
“Both companies address a market in the high-end consumer goods sector, where perfumes are an important form of expression and also a natural fit with pearl jewelry,” mentioned Yasuhiko Hashimoto, managing director of Mikimoto. “With Lalique Group as a premium manufacturer, we can take our perfume offering to the next level.”
Lalique Team’s fragrance portfolio additionally comprises Lalique parfums, Brioni Fragrances, Jaguar Fragrances, Bentley Fragrances, Parfums Grès and Parfums Samouraï. The gang will quickly forming scents for Superdry.