Fashion News

Monet McMichael and Desi Perkins Inauguration a Shades Assortment


Desi Perkins’ eponymous eyewear model, Dezi, is welcoming its first collaborator.

Powerhouse good looks writer Monet McMichael has teamed up with Perkins to origination a limited-edition selection of ’90s and Y2K-inspired sunglasses, launching March 21.

The layout options two brandnew kinds, “Moneybag$” and “Montay,” in addition to a brandnew, silver-chrome colorway of the logo’s current “Slick” frames. To be had direct-to-consumer and at make a choice Nordstrom places upon origination, the gathering levels in value from $79 to $90.

“I’ve been one of Desi’s cheerleaders for as long as I can remember — whenever she would upload a video to YouTube, I was locked in,” mentioned 24-year-old McMichael, whose personal content material establishing profession started at the similar platform when she used to be simply 9 years vintage.

McMichael and Perkins have each since leveraged their social media prowess into brand-building savvy; Perkins introduced Dezi in 2020, adopted by way of a 2nd industry enterprise, Dezi Pores and skin, one 12 months next. Each manufacturers have observable standout expansion since, with Dezi inaugurating its first retail partnership with Nordstrom utmost fall and incomes a Beyoncé cosign utmost presen when she wore the frames.

McMichael and Perkins front Dezi's new limited-edition eyewear collection.

McMichael and Perkins entrance Dezi’s brandnew limited-edition eyewear assortment.

courtesy

This collaboration, Perkins mentioned, is a herbal later evolution of the logo’s expansion.

“I came across Monet for the first time through a TikTok video on my For You Page; she was on a yacht with her friends and each of them were wearing Dezi eyewear,” mentioned Perkins, who used to be immediately attracted to McMichael’s signature, suave way to video modifying and content material. “I remember pulling my husband aside and being like, ‘Do you see this girl, the kind of content she’s creating? She’s incredible.’”

When the pair changed into signed to the similar control corporate in 2023, it temporarily changed into cloudless {that a} ingenious collaboration used to be within the playing cards.

“When Desi approached me about working together, I immediately felt the synergy,” McMichael mentioned. “I was so excited to provide my style and creative direction to a brand I have always loved, and work with someone who I look up to in this industry.”

Monet McMichael x Dezi in style

Monet McMichael x Dezi in taste “Moneybag$.”

courtesy

The gathering’s rimless, gold-accented “Moneybag$” taste can pay homage to a nickname McMichael earned all through her highschool softball days, generation the daring, brown-framed “Montay” is an ode to the influencer‘s unfiltered adjust egotism. “The girls that know Montay — they get it. She’s my alter ego and she does not play,” McMichael mentioned.

The commitment of Perkins’ 7 million-strong social media following has performed an important function in propelling the expansion of Dezi, mentioned Perkins, who in 2024 is surroundings her attractions even additional. “We’re trying to expand our audience outside of what I have built for myself over the years. Going into retail is a huge part of that, and really just widening the net of our customer demographic is the goal, I would say, for this year,” she mentioned.

The partnership marks McMichael’s 2nd of like as, following a limited-edition attire assortment she codesigned for Amazon’s “The Drop” in 2022. Past aiming to do business in flexible kinds that don’t compromise aptitude, she additionally sought so as to add canny non-public touches to the layout — between the two of them a H2O lily speech embellishing the “Moneybag$” pair.

“It’s inspired after Claude Monet — my favorite artist, who I’m named after,” she mentioned.

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