Natasha Lyonne Away, La Ligne Summer Travel Collection Campaign: Details
Away and La Ligne are tapping actress Natasha Lyonne for their new collaboration.
The travel accessories brand and fashion line, respectively, have tapped the “Poker Face” actress to front the campaign for their upcoming travel capsule collection, which launches Tuesday. The campaign was photographed by Micaiah Carter and styled by Jamie Mizrahi.
The 20-piece collection combines Away’s bestselling travel accessories with La Ligne’s vibrant design codes. Designed in a bright orange and navy striped colorway, the collection offers luggage styles like Away’s Bigger Carry-on and the Micro Everywhere Bag.
“You know you’ve created something exciting when the design process is so organic,” said Jen Rubio, cofounder and chief executive officer of Away. “Bringing La Ligne’s signature stripe together with our signature products infuses a sense of fun into a collection designed to allow you to travel well.”
Natasha Lyonne for the Away x La Ligne collection.
Courtesy of Away
Away also designed new styles for the collaboration, such as a sunglasses pouch. Other travel styles include packing cubes, luggage tags and zip pouches.
Additionally, La Ligne designed several apparel styles for the collection in the same orange and navy striped color palette. The collection includes La Ligne’s popular Marina cotton sweater, Solid Lean Lines cashmere sweater, Striped Molly T-shirt and other styles.
“La Ligne and Away just make sense,” said Molly Howard, cofounder and CEO of La Ligne. “We’re thrilled to unveil a capsule collection that seamlessly blends both brands’ classic styles to check off everything on your summer packing list.”
The collaboration follows Away’s partnership with fashion designer Willie Norris last month for a Pride-themed luggage collection. This is also a time of growth for La Ligne, which opened its first store in Boston last month.
The Away x La Ligne collaboration ranges in price from $30 to $345 and is available exclusively through both brands’ websites.
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