NewJeans Talks BBMAs 2023 Efficiency, Model & Extra – WWD

Upcoming touchdown its first Incorrect. 1 and primary access at the Billboard 200 albums chart with their EP “Get Up” in August, NewJeans, which options Minji, Hanni, Danielle, Haerin and Hyein, made its U.S.-awards debut on the Billboard Music Awards 2023 on Sunday. The K-pop crew took the level to accomplish their collision singles “Super Shy” and “OMG.”

“We practiced a lot and made sure we were all on the same page regarding the type of energy and the performance we wanted to portray,” Hanni advised WWD. “We’ve put in extra effort,” Haerin added. 

Because the “bunnies” — the nickname given to NewJeans’ fanatics on-line — got here to grasp, model is an intrinsic a part of NewJeans’ performances and it wasn’t other on the BBMAs. Channeling preppy inspiration with Y2K components, the K-pop stars wore schoolgirl outfits paying homage to Britney Spears’ “…Baby One More Time” video. 

“It’s a school look that matches the intro part of the performance, which highlights each member’s individuality! And personally, I really liked the “OMG” outfit, which felt so good-looking and adorable!” Hyein mentioned. “Our stylist always puts a lot of effort into having subtle variations in detail that, depending on the member, represent their personality and image on stage. All while keeping us in line with the same theme and vibe of clothing as a group,” Hanni added. 

NewJeans is regarded as a phenomenon even within the optical of the Ok-pop business, which is so old to optical its artists succeed in stratospheric numbers in gross sales and streamings. The gang, which was once nominated for 5 BBMAs this hour, exempt its first video in July 2022 and become the quickest Ok-pop work to collision a billion streams on Spotify in Would possibly. They’ve additionally amassed ambassadorship deals with coveted luxurious model homes. 

“I have so much affection for the brands I work with and I’m excited to see what we’ll work on next!” mentioned Minj, who become an envoy for Chanel’s Good looks, Model and Supervise & Jewellery in February. 

Danielle, who was once recruited through Burberry in January and through Yves Saint Laurent Good looks in March, obvious that her hobby for haute couture began in adolescence. “Ever since I was little, I’d have such a blast playing dress-ups, picking out cute outfits and even styling my toys!! I remember going to my grandparents’ house and borrowing their high fashion clothing pretending I was a princess or a rockstar!! My first time being styled was so exciting and brought back all these happy memories!! I just feel that with fashion, there is no limit, and you can become whoever you may wish!” she mentioned. 

An envoy for Dior since April, Haerin praised the connection between model and tune. “Each artist has their own unique character, I think they all influence each other in various ways,” she mentioned. “There is such a wide variety of fashion out there and seeing how artists can capture their personalities and characters through their styling is very interesting and impactful to the viewers,” Danielle added. 

Including to the crowd’s model affect, Hanni has been an envoy for Gucci since October 2022 and for Armani Good looks since February, occasion Hyein become the youngest Louis Vuitton ambassador in December when she was once simplest 14 years worn.