Noah, the Untouched York Menswear Logo, to Perceptible First West Coast Outpost – WWD

Noah, a males’s clothes logo based in 2015 in Untouched York, is branching out from the East Coast and opening its first bind in Los Angeles upcoming spring.

The label that mixes skate, surf and tune tradition in its menswear has signed a long-term hire for a 5,000-square-foot length within the hip and arty Sycamore District of Los Angeles. It’s the group the place Beyoncé has a studio and her husband, Jay-Z, has the West Coast headquarters for his Roc Community tune trade corporate.

The announcement used to be made Tuesday via the CIM Team, which owns a number of constructions within the former storehouse branch now swamped via top-tier outlets together with Nili Lotan, Officine Générale, Jacques Marie Mage and Simply One Seeing, amongst others.

Noah’s bind will probably be positioned at 911 North Orange Power, similar the well-regarded Jeffrey Deitch artwork gallery and across the nook from frequent eateries and low retail outlets comparable to Gigi’s Hollywood, Tartine and Sightglass Espresso.

Noah operates a flagship within the SoHo district of New york in addition to a smaller location within the Hamptons. “We are excited to open a space in Los Angeles big enough to encompass all aspects of the Noah brand. The concept of the store will feel more like a community space than a traditional shop,” mentioned Noah cofounders Brendon Babenzien and his spouse, Estelle Bailey-Babenzien, in a commentary. “Inspired by New York loft living, our newest Noah location in L.A. expands upon what we already represent: a space big enough to host friends for events, dinners, screenings and shows, as well as a wider product offering.”

The bind will probably be promoting clothier antique furnishings, way of life equipment and artwork in addition to T-shirts, shirts, sweatshirts, pants, denim and fits.  

Brendon Babenzien used to be the previous inventive director for streetwear logo Supreme and is the creative director for males’s at J. Team. He and his spouse began Noah as an environmentally aware logo and donate 1 p.c of annual gross sales to diverse environmental nonprofits.