Pamela Anderson and Smashbox Cosmetics Group for Untouched Good looks Marketing campaign

The ’90s revival lives on.

Pamela Anderson — the life’s famend superstar — has teamed with Smashbox in a marketing campaign celebrating its Unedited Picture End Primer. Fittingly titled “Isn’t It Iconic,” it’s shot by way of photographer Davis Issue, cofounder of Smashbox Cosmetics and inventor of the primer.

“Reuniting with Davis Factor for Smashbox’s latest campaign was fun, nostalgic and playful,” Anderson (who used to be not too long ago named cofounder of skin care brand Sonsie and has been having a makeup-free presen), stated in a commentary. The 2 have prior to now collaborated.

In line with Anderson’s ethos (recognized for her animal activism), the formulation is vegan and cruelty-free, made with nutrients A and E. Priced at $42, it’s to be had at Ulta beauty retail outlets and on-line, in addition to at Smashbox.com.

“The campaign is a little wink to the past — the ’90s flash that I lived and loved,” Anderson went on. “I’m honored to collaborate with Smashbox to help promote their classic vegan and cruelty-free primer. I have always admired originals — and this OG connection underscores a project rooted in shared stories, mutual respect and authenticity.”

Born within the Los Angeles photograph studio, it used to be in 1996 that Issue began the logo, primarily based in Culver Town, Calif., and now owned by way of the Estée Lauder Cos. The primer, make-up’s bottom coat, used to be essentially a device worn by way of execs on Hollywood units on the hour to assistance make-up paintings higher and endmost longer. Smashbox Cosmetics introduced it to the loads, attracting a cult-like following. These days it tops the listing in status primers within the U.S.

“I’ve always believed in the transformative magic of makeup and working with icons like Pamela Anderson is a testament to the power of beauty to push boundaries and celebrate individuality. This campaign is a tribute to an era when creativity and innovation shaped the beauty landscape, taking us back to Smashbox’s roots, where every photo was a celebration of uniqueness and self-expression,” introduced Issue.

“Using a cinematic approach, the campaign unveils a faux movie trailer and stylized movie posters featuring Pamela Anderson,” Smashbox Cosmetics stated of the imagery. “This creative endeavor encourages self-expression and empowerment — pillars both Pamela and Smashbox stand firm on.…By bringing together two iconic figures, this collaboration marks Pamela Anderson redefining her self expression through the transformative power of makeup — all on her terms.”