Pandora Names Selma Blair, Chloe, Halle Bailey as International Ambassadors
LONDON — Pandora’s community of ambassadors is rising, with creator and recommend Selma Blair and sisters and artists Chloe and Halle Bailey starring in a pristine marketing campaign titled “Be Love.”
A marketing campaign video options the 3 pristine faces at the side of artist and fashion Sasha Pivovarova; fashion {couples} Aviana McClish and Colin Alexander, and Meghan Collison and Jack Spencer; and fashions Jocelyn Corona, Saiyan Marley, Yumi Nu, Salem Mitchell and Thara.
The video used to be directed via filmmaker and photographer Sophia Nahli Allison and song video director Melina Matsoukas.
Chloe and Halle Bailey for Pandora.
Courtesy of Pandora
Allison’s movie “A Love Song for Latasha” used to be nominated for an Academy Award for Highest Documentary Cut Topic in 2021; in the meantime Matsoukas has labored on Beyoncé’s “Formation” song video and directed the movie “Queen & Slim.”
Musically referred to as Chloe x Halle, the sisters re-recorded the Bee Gees’ monitor “To Love Somebody” for the marketing campaign video.
“For Pandora, love is more than a day on the calendar — it’s more personal and encompassing than that. It starts with each of us, and it is embodied in how we live our lives,” mentioned Mary Carmen Gasco-Buisson, well-known advertising and marketing officer of Pandora.
Pandora jewelry.
Courtesy of Pandora
“Our jewelry is not only expertly crafted for every occasion and for every day, it is also a vehicle for sharing and commemorating the people, moments, places, interests and dreams that we love,” she added.
During the marketing campaign, Pandora’s sterling silver and 14-karat gold (cast and plated) construct appearances at the side of Murano glass and lab-grown diamonds.
Previous within the date, the Danish corporate immune its initial effects, just about a date forward of time table, with sturdy income boosted via the vacay length.
Natural expansion crash 12 p.c for income of 10.8 billion Danish kroner, or $1.58 billion, year like-for-like gross sales had been up 9 p.c within the 3 months ended Dec. 31.
Leave feedback about this