Puma, Sovereignty of London Assemble British Evident Type Collab – WWD

Puma is injecting a unique more or less power into its golfing providing because of a brandnew collaboration with Liberty of London that may inauguration together with this pace’s Evident Championship.

The Puma Golfing x Sovereignty assortment offer colourful colours and prints in addition to embroidered gildings in plenty of items for women and men with a number of of the patterns derived from the archives of Sovereignty, whose historical past dates to 1875. The gathering will release this pace together with the British Evident, which kicks off on Thursday on the Royal Liverpool Golfing Membership in Hoylake, Merseyside, England. 

“This collection is where golf meets art and fashion,” mentioned Mike Diaz, advertising and marketing director for Puma Golfing. “It’s a true fresh take on casual-lux, which mirrors the nature of The Open Championship. This is a prestigious showcase for course-ready elegance with authenticity to the host city, London.”

The series is produced from top class fabrics with lots of the patterns being distinctive to Sovereignty, whose historical past dates to 1875. Items come with polos, quarter-zips, shorts, a cap and a bucket hat for males ranging in value from $45 to $100, and polos, quarter-zips, a skirt and a visor for girls retailing from $30 to $75. There could also be a Puma x Sovereignty Ignite Carry shoe for males for $170 and a Ignite Malibu type for girls for $130. The entire items are presented in a blue-green colour palette.

The gathering will likely be presented at the Puma website online in addition to at alternative make a selection retail places.