Riley Keough Is Chanel’s Pristine Ambassador, Fashions in Spring 2024 Advertisements

Riley Keough is Chanel‘s new house ambassador, the brand revealed on Wednesday. The actress and filmmaker, who is the daughter of the late Lisa Marie Presley and granddaughter of Elvis Presley, fronts Chanel’s original campaign along style Rianne Van Rompaey.

“I have loved Chanel since I was a little girl,” Keough stated in a remark. “The allure of Chanel was very present in my household growing up. To me, the Chanel woman represents so many things — sophistication, elegance, artistry, bold integrity.”

Photographed through Inez and Vinoodh at Villa Noailles in Hyères, France, Keough and Van Rompaey style designs from the label’s spring 2024 ready-to-wear assortment.

“The images echo the architecture of the villa, playing with the contrast of the interior and the exterior, with transparency and opaqueness, and with the idea of the artistic and eccentric women that spent time there in the past,” provide an explanation for longtime Chanel collaborators Inez and Vinoodh. “The walled garden with its cutout windows, and the pink living room — as a warm cocoon — felt like the perfect environment for [creative director] Virginie Viard’s women to roam in, sometimes moody and mysterious and other moments bathed in sunshine.”

Erected in 1923 through Robert Mallet-Stevens for Charles and Marie-Laure de Noailles, the villa has similar ties to Gabrielle “Coco” Chanel. Marie-Laure steadily wore Chanel couture, and in combination, the trio ran in a worthy circle that incorporated creatives like Guy Ray, Pablo Picasso, Igor Stravinsky and Jean Cocteau.

Viard’s spring 2024 assortment took inspiration from Villa Noailles. Impressive exams and ambitious stripes nod to the house’s modernist strains and cubist checkered ground, time colourful prints and embroidery reference its colourful florals.

Keough’s dating with the fad space dates to 2014. The actress has old Chanel designs at a number of high-profile occasions, together with the 2024 Blonde Globes. Keough is understood for her performances in “Zola,” “Daisy Jones & The Six” and “American Honey,” in addition to her directorial debut, “War Pony.”

Chanel’s spring 2024 rtw assortment is to be had in boutiques now.