Roger Vivier Touches Unwell in Shanghai With Exhibition and Gala Dinner – WWD

LONDON — Roger Vivier, the French luxurious shoes and accent emblem owned through Tod’s, has been creating a heavy push in China to lure the folk’s super-rich amid a world luxurious slowdown.

Previous this while, the logo spill out an exhibition of its spring 2024 assortment and hosted a grand dinner in Shanghai. Each occasions yielded substantial buzz on social media due to a star-studded visitor checklist, which integrated native celebrities like Laurinda Ho, Gina Alice, Ayla Sham, Zhang Linghe and emblem ambassador Allen Ren.

The exhibition comprised 4 rooms showcasing other sides of Roger Vivier’s providing envisioned through inventive director Gherardo Felloni: a nature-inspired international that spotlighted the craft of colour, a crimson and red-themed area that celebrated the center of pastime, an ethereal chamber that paid tribute to the surrounding of lightness, and one who incited an wind of preciousness with a chandelier mendacity smashed at the ballroom ground.

Moreover, there was once a devoted branch that highlighted the logo’s pristine Viv’ Choc Piece Unique collection with artisans showcasing the method of constructing closely embroidered clutches. First viewable right through Paris couture date endmost summer time, the gathering comes with 15 one-of-a-kind designs with costs going as much as 50,000 euros.

Catherine Sardin, general manager at Roger Vivier since Might 2022, stated the logo selected to the touch ill in Shanghai for the reason that town embraces the similar “creativity, dynamism and audacity” as the logo.

Calling Shanghai “China’s fashion capital as well as a hub for sophisticated consumers,” Sardin believes the exhibition and the dinner offered a chance to show off “the maison’s legendary values, Felloni’s visionary world, as well as the spring 2024 collection and savoir-faire to the local press, VICs and Shanghai’s creative community who are pivotal for Chinese culture.”

The logo has been in a position to conserve a healthy level of growth within the first 9 months of 2023, with gross sales mountaineering 19.1 p.c year-over-year.

“Hong Kong as well as Macao have remained very strong and Japan also continued to perform well, partly thanks to Chinese purchases. Roger Vivier has a high exposure in China and reflects the country’s industrial performance. The group is following a retail strategy, which involves a selection of openings, that is consistent with the brand’s exclusivity,” Sardin stated.

A landmark like that is what the logo had to offset the unfavourable affect of a slowdown in total luxurious intake that started originally of the 3rd quarter in China.

“Chinese consumers love Roger Vivier because the maison’s approach is not based on following trends but rather on pursuing true beauty through new shapes, colors, and its characteristic joie de vivre. The savoir-faire and artisanal uniqueness, which make many of the brand’s products extremely rare, is highly appreciated by the Chinese customer who values the preciousness of couture,” Sardin stated.

“The patiently handcrafted shoes, bags, jewels and accessories naturally become successful because of Felloni’s ability to audaciously reinterpret and modernize Roger Vivier’s cultural heritage while continuing to create timeless and iconic pieces,” she added.

Sardin stated the Belle Vivier pump with its signature steel buckle, which was once impaired through Catherine Deneuve within the movie “Belle de Jour,” residue probably the most prevalent taste amongst Chinese language consumers. Alternative trending kinds come with the Viv’Run/Skate sneaker, jewellery units and couture collections just like the Viv’ Choc Piece Distinctive.

As of 2023, the logo operates 75 boutiques throughout Asia, with 28 of them being in mainland China, six in Hong Kong, 4 in Macao and 4 in Taiwan.

Sardin stated the logo’s flow focal point is on consolidating and conservatively increasing its retail community within the area.

“There is a constant awareness toward new and potentially key opportunities that would allow the maison to further reach customers. One such opportunity certainly lies in the constant development and growth of the handbags and accessories categories which are now at the very core of Roger Vivier’s identity,” she stated.