Saweetie Will get Clean in Athena Membership’s Barbie Razor Assortment Marketing campaign – WWD

The self-care emblem Athena Membership tapped rapper Saweetie to be the face of its limited-edition Barbie assortment, which introduced on Thursday.

Athena Membership’s collaboration comes at the heels of the “Barbie” movie, which has now grossed over $1 billion international and has made historical past because the highest-grossing film only directed via a feminine director. The film used to be directed via Greta Gerwig, who cowrote the screenplay with Noah Baumbach.

For the primary life, Athena Membership has introduced two-toned variations in their Razor Package at a worth level of $10 every in Barbiecore scorching red. Athena Membership may be promoting the Dream Regimen Pack for $30, which contains the razor equipment, creamy frame wash and dewy frame lotion. The collect is available in a package deal paying homage to the Barbie doll packaging.

For the campaign, Saweetie used to be featured in a inexperienced slip get dressed with peach lace decrease at the bust and hemline of the skirt. She coordinated with observation chokers and observation earrings, finishing her glance with peep-toe cream studded heels. She sat in a Barbiecore-friendly bath and toilet with blush red tile, red curtains and red carpet as she gave the impression to shave her legs with the Dream Regimen Pack via her aspect.

In some other symbol, Saweetie wears a blue striped teardrop-hole cutout halter supremacy with a homogeneous miniskirt and metal blue platform heels and blue observation earrings, as she poses via the lake once more, showing to shave her legs, this life with all 3 choices for the Dream Regimen Pack nearest to her.

Athena Membership has been fascinated about its retail expansion. This future, the self lend a hand emblem introduced at Goal, marking the corporate’s first aggregate retail date. The logo’s merchandise are actually in 1,600 doorways.