Staud Debuts Pickleball Assortment – WWD
Los Angeles-based fashion logo Staud is coming into the growing pickleball game craze with the origination of Staud Court docket.
Designed by way of Staud cofounder Sarah Staudinger, the gathering was once crafted to handover practical but fashionable apparel for on-or-off the pickleball and tennis courts.
Appears from Staud’s Staud Court docket assortment.
Courtesy of Staud.
“Staud Court was inspired by my obsession with the sport. During COVID[-19] I was invited by a group of women to play, having never picked up a paddle in my life. I was instantly hooked; it was a great way to spend time with each other (socially distanced) and get exercise and have fun. It’s a sport that you can pick up almost instantly and I think because of that low barrier to entry for so many people it’s caught on. No matter your age, gender, athletic ability, you can play. This collection came from a gap in the market of chic court-attire that can take you from a game to lunch, is comfortable and is functional,” Staudinger advised WWD.
A glance from Staud’s Staud Court docket assortment.
Courtesy of Staud.
The debut Staud Court docket assortment, priced $95 to $350, features a dimension of T-shirts, clothes, tank tops and sportif-minded equipment stated to include most of the logo’s signature main points. For example, branded tennis skirts and cardigans; baggage with pickleball holder-inserts, and sporty-meets-preppy, a laugh clothes and knits (an embroidered cardigan boasting a “mythical dog” named Pickles).
“Something both the sport and our brand share in common is a love of dogs. I choose to believe that the sport was named after the founder’s dog Pickles (even though I know it was the other way around),” she stated.
Appears from Staud’s Staud Court docket assortment.
Courtesy of Staud.
As well as, Staudinger has teamed with Keds for the primary month to debut Staud x Keds “The Court Shoe.” “Keds was a dream collaborator on this line because of their American heritage in athletic shoes and also the desperate need for chic shoes for playing the sport,” Staudinger stated.
The Staud Court docket assortment is to be had settingup Thursday at the logo’s e-commerce, in Staud shops and solely with Saks 5th Street (for choose types).
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