The BoF Podcast | Pharrell Williams On His Eye for Louis Vuitton
The creator has shared a Podcast.It is important to settle for and consent to the importance of cookies and matching applied sciences by means of our third-party companions (together with: YouTube, Instagram or Twitter), to bring to view embedded content material on this article and others it’s possible you’ll seek advice from in date.
Subscribe to the BoF Podcast here.
Background
Pharrell Williams has been a part of the worldwide cultural awareness for the simpler a part of twenty years as a rapper, songwriter and tune manufacturer. However previous this day, when he was once named men’s creative director for Louis Vuitton, his occupation took on a complete untouched trajectory.
This life on The BoF Podcast, Williams joins BoF founder and editor-in-chief Imran Amed to talk about his untouched optical for luxurious at Louis Vuitton as a part of a BoF 500 preserve tale, analyzing his go into the posh business, his optical for Louis Vuitton and the way he is considering entering into the sneakers of his predecessor Virgil Abloh.
“He has giant shoes for one to try to fill. But that’s not what I’m here to do,” Williams instructed Amed at the podcast. “I’m not here to fill my brother’s shoes. My brother’s shoes are his shoes. And the steps that he took are his steps. And I would never want to get in the way of that.”
Key Insights
- Williams is coming near the design procedure from the viewpoint of a buyer. “When I got here, I was so excited and I knew all the things that I wanted to do because I am the consumer,” he says. “I know what it is that I’m looking for so I design from the lenses of what it is that I’m going to need.”
- Williams has his visible on increasing the Louis Vuitton emblem, no longer simply with regards to gross sales quantity, but in addition the logo’s core values and who it aligns itself with, hinting at establishing untouched partnerships. “Growth is not just in sales growth, it’s also growth in perspective,” he says.
- On the core of Williams’ project is to form Louis Vuitton menswear centred round public, each its consumers and people who paintings for the logo. “The material items that we offer are important, and these are beautiful objects, but they are the result of something more valuable, which is the humans and their ideas that work here … that’s what you’re buying.”
- For the ones having a look to seek out their very own ingenious trail , Williams’ recommendation is understated: “When you see a block, there’s a way around it…Curiosity is going to be the fuel to help you do that,” he explains. “And don’t look back. For what? You can see how far you come later.”
Leave feedback about this