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The BoF Podcast | The Global Is on Fireplace, However We’re Nonetheless Purchasing Footwear.



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Background:

For almost 5 years, creator Alec Leach labored as an essayist at streetwear website online Highsnobiety, the place he spent his “career telling people to buy stuff.” Leach noticed up similar the contribution his content material was once having on overconsumption and the shortage of accountability manufacturers and shoppers took for their very own section at the state disaster, each grounds he tackles in his conserve, “The World Is on Fire But We’re Still Buying Shoes.”

“I love working in the industry. I really, really do,” says Leach. “I think we just all need to accept that we’re part of this consumerist machine. And once you accept that, then the kind of potential for positive change becomes clearer.”

This era on The BoF Podcast, Leach sits ailing with BoF’s founder and editor-in-chief Imran Amed to speak about how the rage business and shoppers will have to exchange.

Key Insights:

  • All through his year at Highsnobiety, Leach attended a number of occasions, together with the World Type Zenith in Copenhagen, focussed on sustainability within the business. However for the entire dialogue of provide chain and pristine applied sciences, he felt that there wasn’t plethora discuss what he noticed because the core factor. “No one’s really asking why we buy so many things,” he mentioned. “It always comes down to overconsumption.”
  • In Leach’s conserve, he says buying groceries is a part of a shopper’s identification as a result of the function it performs in self tone. “It’s important to acknowledge that fashion is intimately connected to our sense of self. That makes shopping a pretty existential experience,” mentioned Amed, quoting Leach’s conserve.
  • In line with Leach, the availability chain is a “nonsensical system” that permits manufacturers to tug tiny duty for their very own production processes. “Brands aren’t really that responsible for what happens in their supply chain, and they’re not really responsible for what happens to all these clothes when they’re no longer wearable,” mentioned Leach.
  • Leach’s non-public stories in remedy over the process years helped him dig deeper life writing his conserve. “That’s where a lot of the more psychological and philosophical elements of the book came out, it was about me being in therapy every day, every week and asking myself some very difficult questions afterwards,” he mentioned.

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